Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Copy of Jabolcelo

No description
by

Maja Ilievska

on 8 April 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copy of Jabolcelo

Jabolcelo
Main competitors
Key advertising problems to be solved
• No brand awareness
• No brand associations
• Undefined brand image


Target group
Customer insight
Customers are skeptic that the juice is 100%.
Who are we?
Jabolcelo juice

Made in Resen

100% natural
Why are we special?
Bag in box
Shady - natural look
No added sugar, water, colors, preservatives
External analyses
What do the customers think about Jabolcelo?
People liked its taste
Surprised reaction because of the shady natural look
Interesting packaging design
Reminding them of a traditional home made juice

Communication objectives:
• Building awareness
• Building brand image:

"Even if I knew that tomorrow the world would go to
pieces, I would still plant
my apple tree."
Martin Luther


• high quality
• original


Brand position
• trustworthy
• local
Event held on middle Vodno:
- Big Jabolcelo box juice
- Organized game
- Video
Creative campaign
BIG IDEA - Try not to believe!
Teasear with negative comments from FB
New billboard with reply from Jabolcelo with an invite for an event
ANY QUESTIONS
???
Thank you for your attention
MEDIA JUSTIFICATION
Media strategy
Reach the target audience
Geographic scope of the
placement - Skopje
Evaluation of effectiveness
Surveys
Facebook statistics
Comparing sales
Природно си е природно!
Во соработка со природата!
Природата во срцето!
Не е сеедно!
Big idea?!
Meanwhile...
Full transcript