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Blackberry

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shazia aziz

on 9 July 2013

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Transcript of Blackberry

THE BLACKBERRY ECONOMY
BACKGROUND
First created by Research in Motion in 1984
In 1988 RIM was the first wireless data technology developer in North America
Created several wireless products, including wireless Point-of-Sale devices, radio modems, and the first two-way messaging pager
In 1998, RIM produced wireless handheld called the RIM 950 which handled e-mail, contacts, and calendaring with a built-in QWERTY keyboard
In 1999, the Blackberry wireless e-mail device, the BlackBerry 5790, was revealed along with the Blackberry Enterprise Server (BES)
In 2003 introduced first modern smart phone. Their main focus was to allow mobile e-mail
What is Produced and How?
Why Are Resources Sometimes Idle?
Blackberry has many technological deficiency's which have affected the Blackberry Economy
The variety of Blackberry models make it more time consuming and difficult to create and test newer applications which render resources inactive.
Issues
Many competitors
Technological glitches
Use to have control over smartphone market (monopoly)
Financial crisis on the rise for Blackberry
Loss of sales
Fifth position in marketplace
Operating systems are better in other companies
Too many alternatives (substitutions)
No real flagship phones up until the 10 models
The Fall
44% sales in 2009
Dropped to 10% in 2012
1/3 users plan to stay for next upgrade
75% drop in stocks in the last year
The Blackberry did not satisfy consumer expectations of what a smartphone should do, after the release of the iPhone in 2007. As a result, company shares went down and hit the bottom in September 2012
Purpose
What is Consumed and by Whom?
Analysis
Solutions/Recommendations
The Rise
http://www.bbscnw.com/a-short-history-of-the-blackberry.php
The purpose of this presentation is to demonstrate changes in innovation and how it affects the Blackberry Economy as a whole.
http://www.bbscnw.com/are-there-blackberry-competitors.php
http://www.newyorker.com/talk/financial/2012/02/13/120213ta_talk_surowiecki
As seen through the data recently collected, the Blackberry technology is falling and the competition is increasing making it harder to get back up in the market
Better customer service
Creation of a "smarter" smartphone
Cheaper phones with better quality
Creation of a new device such as a phone that can be turned into a laptop or a tablet all in one
Dominated the smartphone market
Made texting a mainstream practice
Became an addictive device therefore causing higher sales
Easy access to e-mails and web browsing anywhere
The Blackberry offered a six-line display and allowed basic e-mail and two-way paging after signing a contract with IBM and Rogers.
These advances in technology are what helped give RIM the jump start it needed to enter the market On October 4th 2007.

Is Productive Capacity Growing?
Consumed by a wide range of organizations that deploy the devices to their managers, executives, employees and professionals
The products that are consumed are the Blackberry phones and tablets
Broad range of Blackberry models
Some applications such as BBM
Allocate resources to produce the majority of their phones that have QWERTY keyboards
Blackberry is allocating their resources by focusing on producing a smaller range of devices at any given time as oppose to stretching their resources to produce an excess amount of devices with similar characteristics.
The government can intervene and purchase an excess supply of the products and distribute among employees
Globalization
Due to highly successful pearl, curve and bold base models, carrier partnerships fueled expansion into global markets
Wireless markets in Africa, Latin America, and India are shifting from regular cellphones to smartphones
Blackberry appealed to global markets as it offered top security software and their data compression technology works better in less advanced networks
Global markets have accounted for 65% of sales
Conclusion
As a result, Blackberry should not confuse iteration with innovation. Innovation is when you create something that may even destroy the product but could be another true winner.
Full transcript