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Cartier

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Samantha Anwar

on 9 March 2015

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Transcript of Cartier

Cartier
Clocks and Watches
Cartier's watch making history is vast, as they began with small jewelry watches and clocks to be worn on broaches in the 19th century
History
Founded in Paris, France 1847
It was a family business
They branched out to Russia, India, Britain, and New York
Were commissioned by royal families and celebrities to do certain pieces (such as the panther and the crocodiles) which then sparked ideas for other famous pieces.
Started doing cubism and geometric patterns within their jewelry
Liked the Indian style and culture so they used it for inspiration in their other pieces
History & Style
Style Icons
Throughout Cartier's existence there have been many famous icons that have worn the beautiful jewelry. From kings to queens, dukes and duchesses, and even Hollywood stars, everyone whose anyone has worn Cartier.
Panther
The iconic feline design has been sought out by many famous people throughout the years ever since its debut in 1914
In 1914 Louis Cartier commissioned French painter George Barbier to draw a lady with jewels and a panther. The artwork was later used in advertising, aligning Cartier with the symbol of this animal.
By Samantha Anwar, Caitlyn Tsukomoto, Becca Stone, Abby Lyons and Dylen Swan

Modern Style
Exotic
After the initial debut of the panther Cartier released several 2D panther accessories, later turned 3D with a full volume panther on a ball.
The first full volume panther was a 116 carat emerald brooch for the Duchess of Windsor
Represented the evolution of women and the creation of jewelry
The panther was first introduced on a wrist watch with the fur pattern
Jeanne Toussaint, a close friend of the Cartier family was nicknamed the panther and she sparked the inspiration for the panther jewelry
Symbolized independence and femininity(first to explore it through the panther)
Cartier in India
Many Cartier pocket watches, wrist watches, and clocks are embellished with diamonds, onyx, pearls and other jewels- mimicking the classic Cartier jewelry pieces
Jacques Cartier went on his first voyage to India in 1911
Inspired by the culture and brought home precious stones as well as ideas
Indian parades infused with modern twist
Mix of eastern and western culture
Elizabeth Taylor
In 1957, Mike Todd, Taylor's third husband presented her with Cartier diamond and ruby set while taking a swim. When asked about the set she told the interviewer, "first Mike put it around my neck and smiled. Then he bent down and put matching earrings on me. Next came the bracelet. Since there was no mirror around, I had to look into the water. The jewelry was glorious, rippling red on blue like a painting. I shrieked with joy, put my arms around Mike's neck, and pulled him into the pool after me. It was a perfect summer day and a day of perfect love."
Mystery Clocks
Cartier was the first to pioneer anew style in clock making, as they developed a new technique to make clocks more mysterious and dazzling than ever before
In the 1920s, Indian princes began entrusting Cartier with many unmounted stones to be turned into jewelry
Obtained the nickname "Jeweler to Kings"
Created jewelry for the Maharajah of Patiala and his son (Paris)
Created jewelry for the Maharajah of Nawanagar (London)
Kate Middleton
These clocks are so mysterious because their arms seem to be floating, no mechanics to move the arms seem to be displayed
All pieces in this collection inspired by India had unusual color combinations that soon enamored everyone around the world
1936 : Daisy Fellowes commissioned the "Hindu Necklace"
Tutti Frutti style soon became a signature mark of Cartier's
As seen in the pictures, the Duchess of Cambridge, Kate Middleton, wears Cartier very often. She even included her love for Cartier on her wedding day to Prince William.She wore a Cartier tiara and earrings. Also, in these pictures she is seen wearing a Cartier watch and necklace.
While this method of clock making is very complicated-based n connecting each hand o a glass disk- these beautiful clocks remain still famous today
Watches
In the early 1900s, Louis Cartier began to realize that the wristwatch was the future
-Cartier created the Santos watch in 1904. It was revered for its timeless look and practical functionality. The Santos watch continues to stay a popular style today
-Shortly after creating the Santos watch, Louis creates the Tank watch in 1917. As soon as the first watch sold a legend was born, as its shape and style has influenced the designs of countless watches to come after it.
Louis-François Cartier created a modern creation of wreaths, flowers, bows, and garland motifs-called "The Garland Style".
Cartier was inspired by modern cubist painters, Picasso and Braque, to create a geometric shape style. He then incorporated bold colors from Van Gogh, Paul Gauguin and Cezanne's work. Some of the colors include jade, coral and lapis.
Art DEco
20th Century
The world’s leading luxury group, Compagnie Financière Richemont SA, currently owns Cartier, with numerous branches worldwide.



Some achievements that are referenced the most are the panther design, Santos and Tank watches, and the Trinity tri-colored gold combination.
Cartier in Egypt
Cartier began incorporating Egyptian touches in the 1910s
Howard Carter and Tutankhamun
Egyptian pieces can be grouped into two categories
Jewels and objects decorated with Egyptian-styled ornamentation
Those that were adorned with an actual Egyptian antiquity
Full transcript