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Hatsune Miku and Toyota Corolla Ad Campaign

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by

Ko Chan

on 14 November 2013

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Transcript of Hatsune Miku and Toyota Corolla Ad Campaign

The Video Ads
Hatsune Miku and The Toyota Corolla Ad Campaign
Who is Hatsune Miku?
Print Ads
Popular ?
Miku is
beyond
popular in Japan
Was the ad campaign successful?
Who are the target audiences of the Toyota Miku ads ?
What is their intent?
Appeals
Won the Multicultural Excellence Award in 2011 (digital media section)
Celebrity
Association
Miku in America
Her voice is created by a Japanese singing synthesizer
Crypton Future Media
Yamaha Vocaloid 2 software

Miku is a popular pop icon in Japan
Her human persona used in ads
Enormous sub-culture around the world
Full transcript