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Hatsune Miku and Toyota Corolla Ad Campaign
Transcript of Hatsune Miku and Toyota Corolla Ad Campaign
Hatsune Miku and The Toyota Corolla Ad Campaign
Who is Hatsune Miku?
popular in Japan
Was the ad campaign successful?
Who are the target audiences of the Toyota Miku ads ?
What is their intent?
Won the Multicultural Excellence Award in 2011 (digital media section)
Miku in America
Her voice is created by a Japanese singing synthesizer
Crypton Future Media
Yamaha Vocaloid 2 software
Miku is a popular pop icon in Japan
Her human persona used in ads
Enormous sub-culture around the world