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Inside Ford


mike boon

on 25 November 2013

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Transcript of Inside Ford

"I will build a motor car for the great mass of people. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one - and enjoy with his family the blessing hours of pleasure in God's great open space."

-- Henry Ford (July 30,1863- April 7,1947)
- Ford Motor Company is headquartered in Dearborn, Michigan. It was incorporated in 1903, and is one of the largest multinational automakers.
- The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. It also owns small stakes in Mazda of Japan and Aston Martin of U.K.
- Financial unit Ford Motor Credit is one the U.S.'s leading auto finance companies.
- Today the company operates approximately 65 plants worldwide, and gets more than half of its sales from North America.
Chrysler Group LLC
General Motors Company
Toyota Motor Corporation
Top 3 Competitors:
Balance Sheet
Ford Liabilities &S/E
Ford Cash Flow
Ford Income Statement
So where is Ford sitting?

Stock Market

NO. 9 in FORTUNE 500 (May 2012) and in S&P 500 (March 31, 2013)
NO. 151 in FT Global 500 (July 2012)
Ford's F-series was the best-selling vehicle for 2010 in the domestic market.
528,349 F-Series trucks were sold during the year, a 27.7% increase over 2012, out of a total sales of 1.9 million vehicles, or every one out of fours vehicles Fold sold.
Mike Boon
Ford Liquidity Efficiency

Working Capital: 54721

Current Ratio: 128149/73428 = 1.74

Accounts Receivable Turnover : 1.63 times

Inventory Turnover: 14.79

GM Profitability







Ford Profitability

Profit Margin
4.3 %

Return On Total Assets
4.9 %

Return on Common Stock Equity
4.2 %

Fixed Asset turnover ratio

Debt Ratio
Fiscal yr ends Dec 31
Hester Tan
Michael Fortuin
Emily Fellows
Straight line Depreciation
Building and property over 30y
Equipment/ Machinery over 14.5y

The rate of depreciation in the regression equation is 1-0.892=.108 or 10.8%

Fair Purchase Price: $21,332

2012: $16,753 Rate of Change (2012-2013): 21.46%
2011: $15,183 Rate of Change (2011-2013): 9.370%
2010: $14,651 Rate of Change (2010-2011): 3.500%
2009: $12,885 Rate of Change (2009-2010): 12.05%

The best year to by the Ford Fusion is during 2010 since the depreciation rate that year is the smallest such that the price would not reduce in cost the succeeding year, with a depreciation rate of 3.5%.
Ford Fusion S
Special tool use units of production method over the expected vehicle model cycle life

Pre tax profit = 8 Billion
operating margin = 5.3%
cash flow - higher than 3.4 Billion
Market share- Growing
Gross Margin
5.3 %
Full transcript