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Website Analysis: Elle
Transcript of Website Analysis: Elle
Effectively, their website is probably the best place to advertise themselves and their new products, as it is free advertorial so they won't have to splash out in order to reel more money in. They are also reaching people who are already on their website and obviously already find the magazine interesting and appealing.
The title itself means “She” in French, which suggests that the magazine is very feminine, therefore clearly appeals to this particular audience: white women 16-35 who love fashion. The reason for believing that it is targeted towards white women is due to the fact that there is only one black woman on the homepage of the site, the rest being white women, as to appeal to the target audience of white women because they will be able to relate easily. The same masthead has been used for both the magazine and website, an obvious indication that the producers want instant familiarisation in order to link the two products together. Most of the websites traffic will come from the magazine. Because a magazines' masthead is usually in the top1/8 of the cover, and easy to see on shelves, and Elle's is slightly larger than this, it is suggested that the magazine is well-known throughout the world and is very popular.Rather than incorporating just the masthead, they have adjusted it to say 'ELLEUK.COM', reminding the readers directly that it is a website and that the magazine uses modern technology, because sometimes we forget that we are even using it and when we are reminded, we can relate.
Much like Vogue, Elle have opted for a classy monochromatic colour palette concerning the background and masthead, as their readers are looking for a more elegant aesthetic in a magazine rather than fun and perhaps immature behavior. They want to feel like classy, elegant women.
Website analysis: Elle