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Telling Stories

Telling stories with data

Kathrin Guttmann

on 15 August 2011

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Transcript of Telling Stories

watch entire talk at: http://vimeo.com/5079830 Nancy Duarte watch 2:18 to 8:59 American Writer and Graphic Desinger Dan Roam Chip Heath Aristotle Greek philosoper Cliff Atkinson Author of "Beyond Bullet Points" Act 1 Act I1 Act II1 sets up the story by introducing characters, cerating relationsships, and establishing the hero´s unfullfilled desire, which holds the plot in place presents dramatic action held together by confrontation. The main character encounters obstacles that keep him or her from achieving his or her disires (dramatic need). resolves the story. Resolution doesn´t mean ending, bit rather solution. Did the main character succeed or fail? Syd Field American screenwriter Act 1 Act II1 Set-Up Act I1 Resolution Frist half Second Half Plot Point 2 Midpoint Plot Point 1 Confrontation Joseph Campell American mythologist, writer and lecturer & C.G. Jung Gustav Freytag German dramatist and novelist Jerry Weissman Corporate presentation coach Point A WIIFFY Point B Every communication has as its goal to take the audience from where they are at the start of your presentation, which is Point A, and move them to your objective, which is Point B. The key building block for Audience Advocacy, and a way to focus on benefits rather than features, is to constantly ask the key question: What’s in it for you? In referring to this key question, let’s use the acronym WIIFY (pronounced “whiffy”). By constantly seeking the WIIFY in any persuasive situation, you can ensure that your presentation stays focused on what matters most: getting your audience to move from Point A to Point B, because you’ve given them a very good reason to make that move. Napkin Painting Guru download from http://www.thebackofthenapkin.com/pdf/TBOTN_codex.pdf Professor at Stanford University. & his brother Dan 6 Principles of sticky ideas To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story. Is it a square? Is a story a circle? Is a story a stick figure? Stories don't have shapes. Is a story a triangle? What is the shape of a story? “Jerry, the problem is that nobody knows how to tell a story. And what’s worse, nobody knows that they don’t know how to tell a story!” (Jerry Weissman, Presenting to Win) "Show me how to tell a good story and I will give you my crown and make you king of the country." Is a story shaped like a ... snake? A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man. In his Poetics the Greek philosopher Aristotle put forth the idea that "A whole is what has a beginning and middle and end". This three-part view of a plot structure (with a beginning, middle, and end – technically, the protasis, epitasis, and catastrophe) prevailed until the Roman drama critic Horace advocated a 5-act structure. Syd Field is an American writer who has become one of the most popular screenwriting gurus in the movie industry. Field has written several books on the subject of screenwriting, and holds workshops and seminars around the world that help aspiring and professional screenwriters produce the kind of screenplay that will sell in Hollywood. Field's ideas about what makes a good script have become very influential for Hollywood film producers, who have increasingly used his ideas on structure as a guideline to a proposed screenplay's potential.

Field's most important contribution has been his articulation of the ideal Paradigm "three act structure". In this structure, a film must be set up within the first twenty to thirty minutes before the main character protagonist experiences a 'plot point' that gives him or her a goal that must be achieved. Approximately half the movie's running time must then be taken up with the character's struggle to achieve his or her goal: this is the 'Confrontation' period. Field also refers, sometimes, to the 'Midpoint', a more subtle turning point that happens at (approximately page 60 of a written screenplay) in Act II, the Confrontation which often has an apparently devastating reversal of the main character's fortune. The final quarter of the film depicts a climactic struggle by the protagonist to finally achieve (or not achieve) his or her goal and the aftermath of this struggle.

(http://en.wikipedia.org/wiki/Syd_Field) Jerry Weissman is the world’s number one corporate presentations coach. His private client list reads like a who’s who of the world’s best companies, including the top brass at Yahoo!, Intel, Intuit, Cisco Systems, Microsoft, Dolby Labs, Netflix and many others.

He is the author of the bestselling Presenting to Win: The Art of Telling Your Story, In the Line of Fire: How to Handle Tough Questions and The Power Presenter.

Mr. Weissman founded Power Presentations, Ltd. in 1988. One of his earliest efforts was the Cisco Systems IPO roadshow. Following its successful launch, Don Valentine, of Sequoia Capital, and then chairman of Cisco’s Board of Directors, attributed “at least two to three dollars” of the offering price to Mr. Weissman’s coaching. That endorsement led to more than 500 other IPO roadshow presentations that have raised hundreds of billions of dollars in the stock market. Mr. Weissman’s focus widened from coaching IPOs to include public and privately held companies. His techniques have helped another 500 firms develop and deliver their mission-critical business presentations.

For more information about Jerry Weissman and Power Presentations, Ltd. please visit our website, www.powerltd.com.

http://www.huffingtonpost.com/jerry-weissman Read Info Read Info Read Info Read Info The Beyond Bullet Points techniques made headlines when attorney Mark Lanier hired Cliff to help him use them to win a $253 million dollar lawsuit (Vioxx trial). This unprecedented legal victory triggered articles in the New York Times, Fortune, the Wall Street Journal and the Los Angeles Times. According to Freytag, a drama is divided into five parts, or acts,[5] which some refer to as a dramatic arc: exposition, rising action, climax, falling action, and dénouement.

Although Freytag's analysis of dramatic structure is based on five-act plays, it can be applied (sometimes in a modified manner) to short stories and novels as well.
http://en.wikipedia.org/wiki/Dramatic_structure Read Info Joseph Campbell's term monomyth, also referred to as the hero's journey, is a basic pattern that its proponents argue is found in many narratives from around the world. This widely distributed pattern was described by Campbell in The Hero with a Thousand Faces (1949). Read Info Stories are loke urban legends.... Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-businessmen, educators, politicians, journalists, and others—struggle to make their ideas "stick."
http://www.heathbrothers.com/madetostick/ Read Info Deliberately used by George Lucas in makling of the Star Wars movies! http://www.duarte.com/books/resonate/assets/
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