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Amazon-Zappos Acquisition Analysis

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by

Swen Ervin

on 19 February 2013

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Transcript of Amazon-Zappos Acquisition Analysis

Post-Acquisition Analysis Overview Industry Trends Deal Structure Analysis
The 4 I's Model Findings & Recommendations Five Forces Industry Analysis Strategic Alliance vs. Acquisition Win - Win for Amazon.com Q & A Amazon.com & Zappos.com Introduction Findings & Recommendations Cost of the Acquisition Integration: Preservation Future Recommendations Growing Industry Evolving Customer Preferences Changing Tax Regulations Swen Ervin, Rachel Hill, Russ Isaac, Indea Snorden, Kara Trisch Porter's 5 Forces Threat of New Entrants Buyer Power Threat of Substitutes Competitive Rivalry Supplier Power Deal Structure Analysis (4 I's) Q & A Low capital requirements Low fixed costs Easy access to suppliers and distribution Walmart.com, Target.com, Macy's.com, Global Competitors Lots of concentrated retailers online Low diversity and differentiation Economies of scale/scope make it easy for existing retailers to enter online arena Market growth attractive Low consumer switching costs & price sensitivity Low bargaining power Low switching costs Lots of information on internet Buyers are price sensitive Many competitors with mostly undifferentiated products Customers have high preferences/tastes and loyalty Lots of suppliers Low switching costs due to undifferentiated products Suppliers sell products to many retailers, increasing power Use multiple suppliers Suppliers can forward integrate easily Catalogs and Brick & Mortar Stores Consumers prefer experience of in-store shopping Security risks Price-sensitive buyers prefer internet retailers for easy price comparisons Online offers greater product selection Why this analysis will help Amazon.com High failure rate for acquisitions Opportunity to analyze and evaluate acquisition of Zappos.com Important lessons to be learned from success of this venture Framework utilized for analysis: 4 I's Amazon.com/Zappos.com: Win-Win? Low High Moderate Moderate/Low High
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