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La publicidad

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by

Marian Gonzalez

on 29 April 2013

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Transcript of La publicidad

La
Publicidad La publicidad Informar, persuadir, influir para vender. Características Patrocinador Costo Público Objetivos Medios de Comunicación Historia Clasificación Anunciado Anunciante Alcance Objetivo marcado Medios de comunicación Frecuencia Diferencias
entre Publicidad y Propaganda VS. Caso de Estudio Expresión Oral Anuncios en
Periódico Anuncios Representativos Lanzamiento de Sony Ericsson Xperia Nuevos Medios de Comunicación Concepto de Campaña
Estrategia
Resultados
Marian González
Full transcript