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Marketing Mix for Apple iPhone 5

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shaunice m

on 28 January 2013

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Transcript of Marketing Mix for Apple iPhone 5

Apple uses different promotion techniques with the iPhone 5. They use things such as television adverts, in-store adverts and online adverts so that they can get people talking about their new product. Promotion - Apple iPhone 5 Promotion describes the activities which have been undertaken so that they can insure that the customer knows about the product and what it is about. Promotion There are a lot of different places where you can get your iPhone 5. They include in-store and online. If you shop in store however you can get a much better deal on your phone. Place - Apple iPhone 5 Place describes how and when the consumer can obtain a product. Also sometimes they don't need to buy things is a shop. You can buy things in different places such as: Place The price of the iPhone 5 depends on where you buy it. If you want to buy it at a shop without a contract it costs £529 for the 16GB, £599 for the 32GB and £699 for the 64GB. Price - Apple iPhone 5 Price is the amount of money that a customer will have to pay to buy a product. The amount of money can be varied depending on what you buy. Price This is the new iPhone from Apple. It is slimmer than the older model. They had to make a special sim so that it can fit it into the iPhone. It comes in either black or white. Product - Apple iPhone 5 A product is something that is offered to a market which is to satisfy someone's need or want. They can include things such as: Product - Definition The marketing mix is a planned mix of the controllable elements of a product’s marketing plan. It is commonly termed as the 4P’s. They are: What is the Marketing Mix? Shaunice Mohammed The Marketing Mix for the Apple iPhone 5 Product Price Place Promotion The four elements are adjusted until they make the perfect combination so that they serve the needs of the products customers so that they can generate the optimum income. Sometimes it can also include a combination of goods and services which can be offered to the target customer. Physical Goods Services Experiences Events Persons Places Properties Organisations Information Ideas If you want to get it on a contract however there are a lot of different price tariffs for example on EE it costs £41 for unlimited everything. Telephone Online In-Store It sometimes usually combines advertising, public relations, sales promotion and also personal selling. Unit 4 - Task 1 http://www.businessdictionary.com/definition/marketing-mix.html There are a lot o
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