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Consumerism

G.T Consumerism Project 2011
by

Sammy Divine

on 10 June 2011

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Transcript of Consumerism

Consuming Consumerism By: Lesley & Sammy What is Consumerism you ask? The Easy Understanding of Consumer Behaviour Canada vs. U.S vs. The World The Secret Factors of Consumerism Consumerism? Go! Go! Consumerism! Consumerism is an economic theory that connects with the idea of developing consumer demand for goods and services. Consumers also play a huge role in economic decision making due to their behaviour. Consumers Someone who buys goods and services from producers to meet their personal needs and desires. Supply + Demand= Happiness? • Identity: reflect what kind of person you are as well as your beliefs and values and what you consider important to your quality of life.
• Health and safety: federal laws require warnings on products (cigarettes) to discourage consumers from buying them. They tell you that it can lead to cancer or heart disease. The government takes action by even banning some products and making them unavailable to consumers.
• Jobs: products you buy connect to chain of people and their jobs; help them become employed
• Environment: choice as consumers affect the air, water, and land
• Marketing: it influences consumer’s decision Scarcity When demand goes up, supply goes down and price will go up
When prices goes up, the demand for goods goes down and then supply goes up
When supply goes up the price goes down, and demand goes up
This cycle allows equilibrium to return. Marketing is the Mastermind? Prosperity affects how much consumers spend
Gross Domestic Product (GDP) per capita= measures the amount of wealth a country’s economy generates.
Per capita= average per person
Northern hemisphere has more surplus (richer) while southern hemisphere (except for Australia) have a shortage (poorer); this applies a lot to the third world countries or countries that use child labor Economics humans want more of everything all the time
Affects decision-making of consumers Answering Scarcity Can do without things
Create more resources by new discoveries, more training and better tools
Produce better use of resources
Redistribute goods and services so everyone has enough
Canada and the US capitalize on markets Standard of living would include material items or products or services that access to basic needs; objective. It generally refers to the level of wealth, comfort, and necessities available for social purposes.
Quality of life is how happy you are; subjective and abstract. This includes the things that citizens from developed countries take for granted that is not available for countries that are being developed The Rich and the Poor Prosperity Be glad that you're greedy; the national economy would collapse if you weren't. ~Mignon McLaughlin You can never get enough of what you don't need to make you happy. ~Eric Hoffer Bandwagon Effect
Emotion Appeal
Glittering Generalities
Plain Folks Appeal
Testimonials
Scientific Appeal. Bibliography Both Quality of Life and Standard of Living are not perfect, they can give us a general picture of what life is and what it can be like. • More industrial production.
• A higher growth rate economy.
• More goods and services available.
• More advertising since goods manufactured have to be sold.
• Increased production will result in more employment opportunities.
• A variety of goods and services to choose from.
• More comforts for a better living style. • Craving for good is high. The better their income, the better their purchasing power. But in case, they are not able to do so, and then they feel dissatisfied.
• One is in a rat race to earn more and is forced to cope up with stress and other work related tensions.
• Crime rate also increases as wants to possess expensive gadgets increase. Thefts become common and daylight robberies take place.
• Personal relationships also get affected as people are busy trying to earn more to maintain their standard of living.
• Consumerism is also depleting the natural resources of the respective country.
• Psychological health also can get affected if one’s desires are not meant such as depression. Jealousy and envy can lead to crime. Standard of Living and Quality of Life... What Affects Consumerism? Consumerism is based on purchasing goods and services that aren't their priorities in life and do not consider their needs but their wants instead.
Advertisements are invested on because they design a desire to follow trends and give oneself personal self-reward.
Materialism is also a reason why consumers continue to buy things. The small happiness they gain from buying new products or services allow them to have a little joy in their life until they are bored of it and ready to buy more. They continue to buy until they are satisfied; a virtual reality.
Consumerism interferes with one's needs and continue to desire for money and materials with little regard of their true purpose for why it is bought. Negative effects on consumerism Positive effects on Consumerism Standard of living factors include things like gross domestic product, poverty rate, and environmental quality. Quality of life factors include protecting of the law, freedom from discrimination and religion, etc. that are more difficult to measure then measuring standard of living Techniques Advertising is the main influence
that consumers buy products.
The reason for this is because
people are more likely to buy
products they have heard of or
seen on television. Also, marketing helps products get a good "image" from consumers and appeal to their desires. Most consumers are influenced by the media today. A Canadian's Quality of Life • In a survey about the World’s Best Country to Live In, Canada is always ranked in the top 10. The reason for this is due to our high quality of life and our values to our “personality safety and security.” It is also a politically stable country and has many sponsors world wide that can supply the needs and goods for Canadian citizens.
• Canadians have a high standard of living so their quality of life is also affected. The reason for this is because of their life expectancy as well as the fact that our citizens are very well educated with their literature and the fact that their GDP allows them to have high wages for their jobs. It is also studied that we Canadians, live one of the longest lives other than Japan and Iceland.
• Also because Canadians have many privileges such as health care, education, peaceful reputation, multiculturism, and freedom of the people, they help provide factors in which our standard of living is. Canada vs. U.S Some similarities between Canada and the U.S is the fact that citizens have freedom, high level of education, and the fact that they have a stable economy.
U.S values the importance of the individual because their economic system allows them to run their own business; U.S is a market economy
In the United States, their standard of living is higher then Canada's due to the fact they make a higher GDP
An example that demonstrate their values towards consumerism is Black Friday; where millions of Americans buy goods and services that are on sale Twenty percent of the world’s people living in rich countries account for 86 percent of total global consumer spending while the poorest 20 percent account for just 1.3% The U.S. and Canada, with just over five percent of the world’s population, are responsible for 31.5% of consumption. South Asia, with 22.4% of the population, is responsible for two percent of consumption China and India's per-capitals lower then U.S however, their large population makes up for it allowing them to be part of the super powers of consumerism You have succeeded in life when all you really want is only what you really need. ~Vernon Howard Thanks for Watching! http://uk.answers.yahoo.com/question/index?qid=20110112115529AA7yJ4q
http://www.paggu.com/business/world-economy/the-effects-of-consumerism/
http://www.canadaandtheworld.com/consumerism.html
http://www.investopedia.com/articles/financial-theory/08/standard-of-living-quality-of-life.asp
http://www.learnalberta.ca/Home.aspx (Database)
http://www.learnalberta.ca/content/ssoc9/html/consumerismandqualityoflife_cc.html
http://www.2learn.ca/search/default.html
http://www.nelson.com/albertasocialstudies/0176336508/student/weblinks.html#7
http://www.english-vancouver.com/canada-human-development/
http://www.swanparadise.com/Living-in-Canada.html
Social Text Book: Issues for Canadians and Social Notes Earth provides enough to
satisfy every man's need,
but not every man's greed.
~Mohandas K. Gandhi
Full transcript