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Free Publicity - Tribes


huibert van os

on 10 January 2010

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Transcript of Free Publicity - Tribes

Different forms of Free The Club The Police The Band Pro-ana The Class Find something worth changing, then assemble tribes that spread the idea This is how it becomes bigger then ourselves... it becomes a movement Find a group that is disconnected but already have yearning Tell a story Connect to a tribe lead the movement Make the/a change You want to create a story connected to the product/idea/service This so that when people are asked about the product they have a story to tell The 'us' feeling Continuity Ritual Exclusive Products Myths Sense exclusion Icons Who you are Who you say you are Who others say you are Speaking is GOLD Richard Branson Make your product Remarkable is it worth making a remark about?! Free Publicity
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