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Airbnb Business plan

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by

Muhammet KINIKLI

on 21 July 2014

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Transcript of Airbnb Business plan

Airbnb
"Travel like human"
Introduction
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone.

Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 190 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.

Core Service and Peripherals
Booking
Feedback
Loyalty/
Bonus
Programmes
Paying
Neighborhood
Travel Guide
Verification
Insurance
Social Network
Future Vision
A successful growth strategy for Airbnb needs to maintain authenticity and quality of local hospitably, while reducing friction between host and guests.
Additionally we need to design our product to market for itself.
Host Moments of Truth
Guest Moments of Truth
Marketing,Segmentation
and Competition
Best way to explain Airbnb's strategy is "Digital Marketing" but still that doesn't explain whole content:
As a for the beginning in 2012 they launched their "Neighborhood Guides". That guides which help you from inside the town as local not like Tripadvisor or Lonely Planet.

AirBnB also educate and inform via youtube.Their youtube channel more than 250 videos to ready to make people happy.

Testimonials which Airbnb calls them "Airbnb Life". Airbnb Life is a dedicated video content hub that exclusively highlights the stories of users, showcasing how they've benefited from using the service from a financial, social and emotional standpoint.

Social Medial.Besides operating a host of social media channels, including Facebook, with 649,000 likes, Twitter, with over 230,000 followers, YouTube, with over 8,274 subscribers, and a company blog, Airbnb has successfully leveraged social media channels to promote the content they house on the site itself.

Connection.Along the lines of social media effectives and tactical promotion, Airbnb's new Social Connections feature allows users to sync their Facebook accounts with their existing Airbnb account. Once connected, the tool shows if users' friends have previously booked a place they are currently considering. This feature is particularly important because it taps into social currency and word-of-mouth recommendations, the most powerful drivers of online sharing and commerce.
Marketing
Segmentation
Airbnb’s users are divided in two markets segmentations.

People that are looking for places and people that are willing to rent out theirs.

Travelers: This market segment involves mostly people that wants to do tourism. Travelers sometimes, have different purposes rather than just exploring new cities. The reasons could be many, but definitely all of them share a need to stay over somewhere else than home.

Hosts: These include owners or renters who are willing to rent out their places. The reasons vary as well. They might want to make some money out of an unoccupied space or simply they just want to meet interest pople. Whatever the reason is, all hosts are looking to list their current place on Airbnb.

Both -- travelers and hosts, are the main target market of Airbnb.


Competitors
bewelcome.org
9flats.com
wimdu.com
couchsurfing.com
homeaway.com
Sleepout.com
vrbo.com
Roomorama.com
Full transcript