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Cupcake Cafe Business Plan

Communications 30 Final Project

Angie Boggust

on 17 June 2013

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Transcript of Cupcake Cafe Business Plan

What is Cupcake Cafe?
Cupcake Cafe is a start-up specialty beverage and custom cupcake business located in Maidstone, Saskatchewan.
Our Mission
Our mission is to provide quality custom products at a competitive price.
Keys to Success
a) provide high quality products
b) friendly customer service
c) competitive pricing
d) personalized options
e) creating a comfortable modern atmosphere
Target Market
Our target market is residents of Maidstone between the ages of 16-50. This target group will enjoy the modern, sophisticated atmosphere and quality products.
Market Needs
Our climate is cold for nine months of the year, so our hot specialty coffee products will be in high demand during these months; during the warmer summer months, our cold specialty drinks will be in high demand. Holidays will be our high cupcake selling times of year. These factors, along with the boom in specialty coffee and baked goods popularity within society, make Maidstone the perfect market for a business such as Cupcake Cafe.
Marketing Strategies
Cupcake Cafe will face very little competition in the Maidstone area because it is the only business of its kind in a 50km radius. Its specialty coffee products are the perfect substitute to gas station and rink coffee, and the fresh baked and custom order cupcakes are the only ones of their kind in the area.
We will be marketing within Maidstone and the Maidstone area for the first year we are open to get our name and services out there. After the first year we will be able to cut down on our marketing.

We will advertise on the local radio and television stations, as well as sending out flyers in Maidstone.
Cupcake Cafe will need to hire staff. We plan to hire one full time baker and four part-time baristas to run our business.
Our Team
Cupcake Cafe will be run, and managed by Angie Boggust.
Owner/ Manager
Delicious Classics
Vanilla Bean
Milk Chocolate
Southern Red Velvet
Caramel Toffee
Banana Cream Pie
Cookies and Cream
Chocolate Peanut Butter Cup
Mocha Hazelnut
Caramel Popcorn
Chocolate Covered Raspberry
Seasonal Favorites
Pumpkin Spice
Easter Bunny Carrot Cake
Peppermint Swirl
Half Dozen
Specialty Coffee
White Hot Chocolate
Caramel Machiatto
Mocha Hazelnut Latte
Cold and Refreshing
Raspberry Lemonade Chiller
Caramel Frapuccino
Strawberry Frapuccino
Peppermint Hot Chocolate
Pumpkin Spice Latte
Chocolate Bunny Frapachino
Cookies and Cream Frapuccino
Cinnamon Apple Cider
Warm and Delicious

We believe Cupcake Cafe is the perfect new business to invest your money in. It is the only one of its kind in the local area, and offers a modern atmosphere that Maidstone is missing. It is perfect for catching up with friends, ordering custom cupcakes for a birthday or celebration, or even the perfect first date.

How many times have you said to yourself...
Why Will Cupcake Cafe Thrive
"I am craving Starbucks. I wish it was closer."

"I want a sweet snack, but I'm sick of slurpies."

"I wish I could have fresh coffee, instead of the old coffee at Husky."
"Why doesn't Maidstone have somewhere cool and fun to hangout?"

"I don't want to have to drive all the way into Lloyd to pick up a birthday cake."
With Cupcake Cafe, all of these needs of the Maidstone public are answered!
All of our delicious specialty coffees and decadent cupcakes are listed on the menu. Cupcakes come in single, half dozen, and dozen sizes.

Seasonal favorite drinks and cupcakes are only available in their specific time of year. In the spring it is Easter Bunny Carrot Cake and Chocolate Bunny Frapuccinos that are available. In the fall, Pumpkin Spice cupcakes and lattes are the special. In the winter, Peppermint Swirl Cupcakes, and Peppermint Hot Chocolate are available.

Custom cupcake orders are also an option, for example if a customer wanted personalized cupcakes for a birthday party or wedding shower. To get customized cupcakes you can place a custom order with one of the bakers or the manager.

Cupcake and Drink Revenue and Expenses
As you can see we have taken the cost of supplies and monthly expenses to determine the cost of each product. Then we took the revenue minus the expenses to determine our profit on each item.
These are our estimated expenses. It will cost us $42,000 to start up, and every month it will cost us $12,600.
These are our estimated sales. We have estimated that in a month we will sell 2904 cupcakes and 2550 drinks, for a grand total of 5454 products per month.
This shows our profit on each product, as well as how many units of each we expect to sell. This becomes how much we will make per month on each product for both our cupcake and beverage products.
Each month we will make $6000, and each year we will be able to make $72,000. Within our fist seven months we will be able to completely pay off all our our start up costs, and will no longer be in debt. This makes us the perfect investment opportunity.
By putting your money with us, we will work hard to make this amazing new business concept thrive, and once our market has been established, you will be certain to get huge return.
Invest in Us!
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