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Copy of Google Analytics Presentation

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Mostly Analytics

on 15 May 2013

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Transcript of Copy of Google Analytics Presentation

An Introduction to Measuring Success with Web Analytics What is Web Analytics? Web analytics refers to the collection, analysis and reporting of Web site usage by visitors and customers of a web site. Getting to the Basics Use a Google Account - easier for adding future services. Listening to the Audience:
Report Examples An Evolving Study Where are Web Analytics Used? Commerce Websites
Lead Generation Websites
Content/Media Websites
Support/Self-Service Websites http://www.digitalanalyticsassociation.org/blogpost/533997/89328/Optimizing-the-Online-Business-Channel-with-Web-Analytics http://www.digitalanalyticsassociation.org/blogpost/533997/89328/Optimizing-the-Online-Business-Channel-with-Web-Analytics From Measurement to Optimization Early measurement tools - Recording the Hits.
Evolving tools - Counting the Pageviews.
Many tools exist - Align measurement tools with business goals to gain the greatest value. Google Analytics Most widely used web analytics solution.
Available for free.
Simple to complex insights for supporting business actions. Milk, Skim Semi vs. Semi Skim Milk http://www.gocomics.com/pearlsbeforeswine/2011/11/22 Setting up the account Inserting the tracking code into websites.
Special UA code uses. Using the Tracking Code The Dashboard Are there spikes in activity around some event?
Does content lead visitors to multiple pages? Is this a goal? Pageviews Are new visitors being attracted to the site?
Are these new visitors generating multiple visits? Is this a goal? Unique Visitors Where is traffic coming from?
Are these sources expected?
How can analysis of sources be helpful? Sources Curriculum is free, pay $50 for the test.
Add a unique qualification to your resume. Learn More, Get a Qualification Let's list some questions and look at a case example to see if we can demonstrate some live answers. Questions and Some Answers Goal: Increase exposure to content, generate more site visits. GCGI Website & Analytics Login to http://www.google.com/analytics
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