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MBA 861 Exam-E-Commerce

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by

Matthew Aiken

on 25 April 2010

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Transcript of MBA 861 Exam-E-Commerce

Why do American consumers no longer appreciate their purchases? Two Reasons
Purchasing has become to easy
We no longer make our products Outsourcing & They have more in common then you think! I will demonstrate.... 20 years ago, consumer demanded companies to lower prices, so they did. But how did they do it?
Outsourced Production of Goods Overseas Outsourcing lowered prices especially for Nike customers but society disapproved because of the outsourced working conditions In return for answering consumer & customer demands for lowering prices....media issues occured for brands and still exist 15 years later Now prices are lowered, now customers want ease of purchase Large corporations like Wal-Mart respond and other businesses are born like www.Ebay.com Have consumers really get what they wanted over the past 15-20 years?
Websites cost money therefore cost go up
Does that offset your savings on outsourcing production and supply?
However, your purchases are easier now

Let's take a walk through the supply chain and purchase of a consumer via e-commerce for a pair of Nike shoes
After 20 minutes of searching through these companies the consumers decides to take a break on www.youtube.com and happens to run up on this video.......

<object width="500" height="405"><param name="movie" value="http://www.youtube-nocookie.com/v/ZJDK6ctRjqw&hl=en_US&fs=1&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube-nocookie.com/v/ZJDK6ctRjqw&hl=en_US&fs=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object>
www.nike.com Traditional Brick and Mortar with a website Who is the happiest? Who's not? Then the consumer finds out, if they buy from zappos it is tax free! The decision is made...... So the customer is happy but is the government from loss of tax revenue? &
Outsourcing Thes
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