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IKEA Presentation

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by

Katarzyna Harasim

on 24 June 2016

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Transcript of IKEA Presentation


MULTICHANNEL
BRINGS THE
POWER!

THERE WAS A PLACE
WHERE EVERYTHING STARTED
THE FIRST
STORE in Almhult
FIRST
local
Polish Web
tekst
IKEA Spain
EXPLAIN YOUR STRATEGY
IKEA Sweden
24/7 Pick Up Points already on the market
Customer Support Center Domolinia
2015
Poland first Call Center
2003
IKEA FAMILY CARD
online RECEIPT HISTORY
Launch of IKEA FAMILY in Poland
2007
Click& Collect Pick Up Points
New App
I
The very first IKEA warehouse is a small shed.
Our first pick up point used by Ingvar himself.
The milk van picks up the goods and
and transports them to the station
From there they go by rail to the Customers.

1958
1948
1998
2001
Distribution Center
DC Jarosty
2016/2017
NEW Web
+2018
Multichannel Store


2016 in the World
+2015
The
IKEA PL web
site is launched in a place where no one lives –
the Internet
.
2000
..and THE very BEST
SPECIAL OFFERS
2015
2016/2017
New Distribution Setup
CDC DC Fulfillment Store CPU
WORLD
is
CHANGING!
Click& Collect
PICK up POINTS
PICK up POINTS
When Poland?
How many claims do they solve on average week?



I
New feel and look!
Store navigation
Improved scanning
Extended content in-store
In-store appointments
Co-workers "iSell" tablet app
Integrated social network activity
POS integration
2013
IKEA PENCIL transformation -> STORE app
.

PERSONALIZED
customer offer
2016
2013
Full transcript