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Transcript of IKEA Presentation
THERE WAS A PLACE
WHERE EVERYTHING STARTED
STORE in Almhult
EXPLAIN YOUR STRATEGY
24/7 Pick Up Points already on the market
Customer Support Center Domolinia
Poland first Call Center
IKEA FAMILY CARD
online RECEIPT HISTORY
Launch of IKEA FAMILY in Poland
Click& Collect Pick Up Points
The very first IKEA warehouse is a small shed.
Our first pick up point used by Ingvar himself.
The milk van picks up the goods and
and transports them to the station
From there they go by rail to the Customers.
2016 in the World
IKEA PL web
site is launched in a place where no one lives –
..and THE very BEST
New Distribution Setup
CDC DC Fulfillment Store CPU
PICK up POINTS
PICK up POINTS
How many claims do they solve on average week?
New feel and look!
Extended content in-store
Co-workers "iSell" tablet app
Integrated social network activity
IKEA PENCIL transformation -> STORE app