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This Week's Top 10
Kathy Gardeneron 16 April 2013
Transcript of This Week's Top 10
Available in two & three week runs
Two Weeks: $296 per run
Three Weeks: $346 per run
Or for Longer Commitments:
6 Two Week Runs: $246 per run
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12 Two Week Runs: $196 per run
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Includes Graphic Design The Newsletter Growing Your Business with
Email Marketing A New List Every Thursday! We choose family
ideas, festival info,
cultural events, game
dates... something for
everyone! Your Choice of Format Design Included! Demographics & Delivery Who We Are: Gardener Guides is located at 1523 Sunset Boulevard in West Columbia. We have been here for 4 years. Our office was in St. Andrews for 16 years before moving to West Columbia. We publish
Discover Columbia magazine as well as
websites and newsletters.
Kathy Gardener: ext. 13 | Rachel Manuszak: ext. 10
Tina Jeffcoat: ext. 14 | Carmen Rhone: ext. 11 Helping businesses grow
since 1990. What are our plans
for this weekend? I saw a festival
on the Top 10.
Wanna go? More than 15,000 people in Greater Columbia
receive This Week's Top 10 Things to Do! every Thursday. How do folks get our e-newsletter? People get the Top 10 in their email, facebook and Twitter feeds. It has an impressive viral track record. We feature QR codes to our subscription form in print advertising and we buy online advertising. http://hugerstreet.com/TopTenThingsToDoColumbiaSC.html Horizontal Banner Vertical
Banner Also Includes Text Ad The Bottom Line Clicks to Advertisers' Websites EdVenture Children's Museum: 349 clicks (avg) per promotion
Columbia Museum of Art: 273 clicks (avg) per promotion
Chapin Community Theatre: 384 clicks per promotion
Ruth's Chris Steakhouse: 194 clicks (avg) per promotion
Carolina Cup Horse Races: 276 clicks (avg) per promotion
Doubletree Restaurant Event: 334 clicks (avg) per promotion
Irmo Chapin Recreation: 554 (avg) per promotion
South Carolina State Museum: 186 (avg) per promotion
Lexington Oktoberfest: 227 clicks per promotion
Historic Columbia Holiday House Tours: 391 clicks per promo. Our advertisers' average cost per exposure is 4 cents. Our subscriber/fan is a Greater Columbia resident or visitor, looking for engaging ways to experience the Midlands of South Carolina. We have developed good business for museums, event organizers, theatres, restaurants, retailers and cultural performance groups. Our average in these categories is 318 clicks per promotion. The cost per click averages 85 cents each, less than you'd pay with Google adwords. And most importantly, you are able to reach a targeted group looking for ways to enjoy leisure time here in Greater Columbia. We asked our subscribers what they like about This Week's Top 10 Things to Do:
“I love the info on lesser known festivals and exhibits. They are usually cheaper which work with my budget and are unique. Love the weekly things to do!! Natalie H”
“I love all the Christmas festivities, especially that you included ongoing events along with this week's.Can't wait to check out the Christmas market and tour of homes!! Love your weekly email - and enjoy following the itineraries!! Keep them coming! Melissa G.”
“So many to choose from...but I like the Parade of Homes and the ongoing Christmas festivities at SaludaShoals and Riverbanks Zoo. Thanks, Gary M”
“Like best: Special events in restaurants! Thanks-Sally C”
“I like date-oriented ideas, as well as around-the-area festivals. Keep 'em coming! Matt T”
“Hi Kathy! I like events that are good for young professionals such as happy hour events, new local restaurants, concerts, festivals, etc. I have learned of several events through your emails and being new to the area, my husband and I appreciate it! :) Thanks & keep them coming!! Jen M”
“Hi Kathy I love the updates that you give weekly and I also like the contests that you have. It make theinformation more exciting to get in my inbox. I really enjoy all of the events because it gives me options to have things to do. Thanks and keep up the good job. PS. can I have my winning tickets (LOL) Robin” Ad Exposures per Newsletter Approximately 1/3 of our email recipients open any given newsletter. Right now, that means 5,000 folks see your ad each week. About 1/2 of those people are dedicated users, always opening; the other 1/2 are occasional users. During a two week run, your ad is seen by about 7500 unique people. During a three week run, your ad is seen by approximately 10,000 unique people.