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Transcript of Subliminal Messages
Are these messages legal?
And why are they used?
There are laws against subliminal messages in advertisement by the bureau of Alcohol, Tobacco, and Firearms (ATF). They state:"Deceptive advertising techniques. Subliminal or similar techniques are prohibited. Subliminal or similar techniques, as used in this part, refers to any device or technique that is used to convey, or attempts to convey, a message to a person by means of images or sounds of a very brief nature that cannot be perceived at a normal level of awareness."
Van Gogh vodka box. Start from the pomegranate bottle. You can see a zigzag forming the letter 'S'. Its upper half appears in solid yellow color and continues in a semi-transparent path. In the next bottle the 'e' is formed by flamingo's neck merging with the horizon line. The letter 'X' in the next bottle is formed by the mill wings.
The idea of these messages has been around since the late 19th century, and by the mid 20th century, the use of subliminal messaging in advertising was considered standard fare, especially visual messages where something would flash for a split second on a screen that would subliminally convince the viewer to act in a certain way. People became afraid that subliminal messages could be used to “brainwash” themselves or others.
Absolut inspired by these ads made their "subliminal" poster with ABSOLUT VODKA written in ice cubes
On the movies
Woman in the smoke
The most known experiment with subliminal messaging was conducted by a marketing researcher and psychologist James Vicary in 1957 during the presentation of the movie Picnic. Every 5 seconds the words "Hungry? Eat popcorn. Drink Coca Cola" were projected for 0.003 seconds. That is extremely fast. Sales of popcorn and Coke in that New Jersey theater increased 57.8 percent and 18.1 percent respectively.
Subliminal messages are words, images, or sounds that might appear in television or radio commercials, TV shows or movies, print ads or recorded music. Usually when subliminal messages are seen or heard, they’re not recognized for what they are. In fact they may be ignored by the conscious brain and be beyond the level of conscious perception.
Hypnotized patients can read reversed, mirrored and upside-down texts at a normal speed rate. It means that subconscious mind decodes any text, no matter how it's written.
Backmasking is a recording technique in which a sound or message is recorded backward onto a track that is meant to be played forward. Backmasking is a deliberate process, whereas a message found through phonetic reversal may be unintentional.
Pareidolia is a psychological phenomenon involving a vague and random stimulus (often an image or sound) being perceived as significant. Common examples include seeing images of animals or faces in clouds and hearing hidden messages on records when played in reverse.
catches the eyes of viewers/ readers, even if the product has no relation to the idea of sex, it enters the sub-conscience mind of viewers