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Life Cycle of a Nike Shoe

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Ryan Moredock

on 18 May 2015

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Transcript of Life Cycle of a Nike Shoe

Life Cycle of a Nike Shoe
By:Ryan Moredock, Sydney Greiner, Sam Ainsworth and Maggie Dwyer
Where Nike obtains the most control; the planning and design phase.
Where to begin?
So how are Nike athletic shoes made?
End of Product Life
Shoes are one of the commodities that Americans feel as though they cannot live without. And like most things, we outgrow or find no further use for, shoes are continually being thrown in the garbage. These seemingly useless shoes are sent to dumps and disposal sites. This garbage amounts to almost 300 million pairs of shoes thrown away in America annually.
With efforts from Nike, the end of life process for athletic shoes can drastically lower the number of old shoes lying around in America's dumps.
Goal: Close the Loop
Efforts to Become Eco-Friendly
Nike Reuse-A-Shoe Program
Process of turning returned, defective or damaged shoes into Nike Grind, which is a material used to resurface playing fields.
Since its conception in 1990, more than 320 playing arenas have been resurfaced using
+Nike Grind is part of Nike's shoe recycling program, which has been in existence since 1990. Through this recycling program the recycled rubber and fabric from the shoe are used to create all types of sport surfaces, such as outdoor tennis and basketball courts, running tracks, wood surfaces and playground surfaces. Recycling drop-off and shipping locations are located throughout the United States and in several other countries.

A comprehensive plan to virtually close the loop on product life cycles, product use and end-of-life. Using green tactics throughout the design process, their goal is to make Nike products more eco-friendly.

Scientists at the Nike Sports Research Lab conduct extensive tests with an incredible array of measurement and analysis tools.
Research and Development.
Although Nike shoes are developed and marketed in the United States, they have never been manufactured in the United States.
A single pair of Nike shoes alone can use up to 30 different materials.
-natural cotton and wool
-synthetic rubbers, leathers, nylons and polyesters
-EVA foams

Nike is working towards sustainability and utilizing environmentally friendly materials in their shoes.

Nike Goal
Established in 1971 by Bill Bowerman and Phil Knight.

Main goal: provide elite runners with a high-quality competitive running shoe.
120 million shoes sold ANNUALLY!
Raw Material Suppliers:
1972 - "Moon Shoe" featured an innovation that Bill Bowerman drew from his wife's waffle
He created an outsole with waffle-like nubs
for better traction and lighter weight...
Distributed new shoe to runners at U.S. Track and Field Trials...
Nike is constantly upgrading style and technology of running shoes.
Shoes are becoming lighter, more durable, more comfortable and better looking.
Manufacturing Process
Stock Fitting
The materials in Nike footwear products come from 1,500 different material vendors around the world.

solution for a sustainable textile production
eliminate harmful substances from the beginning of the manufacturing process
set and control standards for an environmentally friendly and safe production.
Bluesign Technologies' Mission:
Georgetown University
Shipped To U.S.
Sold to distributors
Sold to retailers
Sold to consumer
Price Breakdown:
Cost to Nike=
Cost to Retailer=
Cost to Consumer=
(Production Labor, Rent, Materials, Supplier's Operating Profit, Duties, & Shipping)
(Research, Advertising, Sales, Nike's Operating Profit)
(Retailer's Rent, Personnel, Other, Retailer's Operating Profit)
Jim Keady
Educating for Justice Project
1999 Student Protests
Documentary: "Behind the Swoosh"
Cheap Labor
Why is Nike so profitable?
Fatal Labor Conditions
Full transcript