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Executive Vision-2014

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by

michael waldman

on 18 February 2015

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Transcript of Executive Vision-2014

Grow partnership with Sabes JCC
Evaluate and re-create social services collaborations with Sholom and JFS
Look for new opportunities with St. Paul synagogues to build community
Create opportunities for St. Paul and Twin Cities wide collaborative possibilities
Goal: Increase awareness and elevate the reputation of the St. Paul JCC brand
The St. Paul JCC will be “THE” brand of choice


Increase awareness and elevate the reputation of the St. Paul JCC brand
Renovate and redesign the JCC space
Provide a depth, breadth and quality of programming for all life stages
Initiate collaborative partnerships with Jewish and secular organizations
Create opportunities for leaders at all stages of engagement
Put the best people with the right skills in the right jobs
The St. Paul JCC is THE place to be for social, educational, cultural and physical “wellness”
Continue the committee led Planning and Evaluation process
Seek out new cutting-edge approaches and opportunities
Discontinue outdated and under-utilized services and replace with better models
Address needs, lifestyle and interests at all life stages
Scheduled programs and walk-in opportunities to engage users at virtually any time of business operations, and for all ages
Complete a capital feasibility study
Run a successful capital campaign
Develop a site renovation plan
Engage members and community partners to ensure broad support and usage
Welcoming
Vibrant
Relevant
Contemporary
Socially responsible
Inspiring
Nurturing
Family-friendly
Values-based
The St. Paul JCC is
THE
place to be for social, educational, cultural and physical “wellness”
VISION:

*Average membership rates have increased by 28% since 2004
Creating a vision
of sustained viability and engagement
Executive Vision
February 12, 2014
Inclusive Jewish values and culture
The St. Paul JCC strengthens the greater St. Paul community by nurturing physical, intellectual, social and spiritual growth in an inclusive environment defined by Jewish values and culture.
Why is a shift in vision needed?
Demonstrate our impact and mission relevancy
Live the brand at every customer touch point
Heighten our community presence
Ensure that it is easy to do business with us
Refresh our logo
Redesign our website
Increase digital marketing and social media impact
The St. Paul JCC will be “THE” go-to organization
The St. Paul JCC will be “THE” highest quality programs
The St. Paul JCC will be “THE” best facility
The St. Paul JCC will be “THE” professionals
Talented, motivated staff providing customer service excellence at all touch points
Train and model the S.E.R.V.E. philosophy
Encourage entrepreneurial thinking and being a change agent
Empower staff to make decisions and take reasonable risks
Fund training and development opportunities
Reward accomplishment and celebrate successes
Ensure all staff serve as extensions of the JCC brand
Creating a vision
of sustained viability and engagement
Start with our mission and inspire our work today and into the future

Be forward thinking and action-oriented

Be realistic about what we have achieved

Be realistic about the gaps between where we are and where we want to be

Be ambitious in our goals and courageous in our willingness to seize opportunities

Move forward with positive anticipation and energy
Creating this vision:
The St. Paul JCC is
THE
place to be for social, educational, cultural and physical “wellness”


Brand reputation for the highest quality
Beautiful, welcoming, well-designed & multi-functional facilities
Excellence in programming
Leadership in communal collaboration
Engaging opportunities for community leadership
A professional staff team focused on excellent customer service
VISION:
VISION: Brand reputation for the highest quality
VISION: A beautiful, welcoming, well-designed, multi-functional facility
Goal: Renovate and redesign the JCC space
VISION: Excellence in programming
Goal: Provide a depth, breadth and quality of programming for all life stages
VISION: A professional staff team focused on excellent customer service
VISION: Leadership in communal collaboration
Goal: Initiate collaborative partnerships with Jewish and secular organizations
Goal: Put the best people with the right skills in the right jobs
Welcoming
Vibrant
Relevant
Contemporary
Socially responsible
Inspiring
Nurturing
Family-friendly
Values-based
The St. Paul JCC will be “THE” leaders
VISION: Engaging opportunities for community leadership
Goal: Create opportunities for leaders at all stages of engagement
Opportunities for emerging leaders that meet them “where they are”
A board of community-minded, strategic thinkers that engage in meaningful discussions and address difficult issues
Committees that have clearly defined outcome expectations
Multiple opportunities for fundraising and financial development to engage a broad base of donors
*
FY '13
Full transcript