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Briefing e Plano de Marketing

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by

Amanda Novaes

on 2 December 2013

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Transcript of Briefing e Plano de Marketing

Interactive Food Menu
The Gold Five Company
Interactive Food Menu
Estratégia

Objetivo

Pesquisa de campo


Faturamento de subsistência

Facilitar a compra

Teste prático para adptação

Divulgação




Veículos de comunicação
Internet

Rádio

Busdoor

Jornal

Folhetos
Conclusão
final
Amanda Aniceto
Amanda Novaes
Caroline Aguiar
Maressa Magalhães
Victória Cirino
1º ETIM
Adm. Marketing
Prof. Roberto
Publico Secundário: Clientes do shopping
Sexo: Masculino e feminino
Idade: 15 aos 70 anos
Classe Social: A, B e C
Universo = 150 000
Público primário: 18 restaurantes do Marília Shopping


Full transcript