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World Boulevard Event Pitch

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by

clair henneberry

on 27 November 2014

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Transcript of World Boulevard Event Pitch

MARKETING
SPONSORSHIP
We have been able to comprise a list of potential sponsors for our cultural festival by researching similar events including; Taste of Melbourne, A Day on the Green, and Melbourne Music Week. We have also highlighted which organisations we predict will be our biggest contributors based on the sponsorship levels designed for this event.
LOGISTICS
Main Sponsor: Bank of Melbourne

Media Sponsor: Smooth FM

Major Sponsor: City of Melbourne

Major Sponsor: Yarra Trams


OTHER SPONSORS
Media Sponsor: The AGE
Major Sponsor: State Government Victoria
Major Sponsor: Visit Victoria
Major Sponsor: Yarra Valley
Minor Sponsor: Ticketek
Minor Sponsor: ACMI
Minor Sponsor: Rooftop Cinema
Minor Sponsor: Arts Victoria
Minor Sponsor: Broad Sheet Melbourne

MAJOR SPONSORS
BUDGET
Target Audience:
• Patrons over 40 years old that are:
- Wine, food and music enthusiasts
- Socialites and stay at home mums
- Collins Street employees & their families

• Patrons under 40 years old that are:
- Urban Middle class, young adults
- Socialites & wanderlust youth
- And that that have a keen interest in music, arts and exploring Melbourne city

OVERVIEW
Design and Theming
World Boulevard’s
vision is to bring a unique event to Melbourne by reviving the Collins Street Music Festivals held in 1994 and 1995. We aim to promote all that Melbourne has to offer with a cultural and musical public showcase held on Collins Street during the weekend of July 12-13 predominately by using the historic buildings as live venues.
VENUE AND SITE SELECTION
MELBOURNE TOWN HALL
Launch Party

Cocktail Event

Tickets $20

Melbourne Symphony Orchestra

Theater Style Seating

Beverage upon Entry

Ticketed at $70
THE LONG ROOM
Cocktail Event

Wine Tasting

Cheeses

Ticketed $49
ANZ GOTHIC BANK
Cocktail Event

Ticketed $50
COLONIAL TRAMCAR RESTAURANT
Lunch and Dinner Sessions

Ticketed $70
DOCKLANDS PARK
Marquee

Outdoor Cinema

Ticketed $12

Local Produce
INTERCONTINENTAL MELBOURNE
Gala Dinner

Banquet Seating

Ticketed $150
Rebirth

“The process of being reincarnated or born again.”

WASTE MANAGEMENT
Metropolitan Waste Management Group

MF Portables
EVENT SECURITY
The theme Rebirth will coincide with the event slogan “breathing new life into Collins Street”, venues, street decorations, layouts and signage will all reflect the aspect of ‘old meets new’, as we reinvigorate the 1994 and 1995 Collins Street Festival.
Safety in Numbers

- Crowd management teams and crowd protection
- Door Security
- Traffic Control

Australian Federal Police
TICKETING
Graphics
Prices will begin at $12 and range to $150
- Ticketek

- QR Codes
EVENT INSURANCE
A bright, playful yet sophisticated design that is also flexible with the target audience. The design captures the overview of the event, whilst bringing the key elements of fun, music and food to the attention of the audience. The overall design of the publication is classy with a fun and enjoyable lo
ok
- Employers Liability

- Public Liability

-Personal Accident

- Product Liability
PERMITS
- City of Melbourne

-Liquor Licensing Victoria

- Building Surveyor
Previous Graphics
Food and Wine packaging QR Code promotion
Flash Mob Orchestra Example: Pre Event Promotion
2014 Artwork
Full transcript