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RETAIL DESIGN: PROJECT JOURNAL

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by

Steph H

on 29 March 2014

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Transcript of RETAIL DESIGN: PROJECT JOURNAL

DESIGN CONCEPT
DESIGN DEVELOPMENT
FINAL DESIGN
DESIGN IDEAS
DESIGN SKETCHES
RETAIL DESIGN: PROJECT JOURNAL


BRAINSTORMING IDEAS
ORIGINAL CONCEPT
My original retail store was called ZED. The owner wanted a unique place to showcase his merchandise. The concept for ZED was simple: at ZED you could find everything you needed, from A-Z. But that concept did not capture everything I wanted it to convey. So I fleshed it out further. I knew that I wanted to combine traditional design with more modern cuts, finishes and materials.
FINAL CONCEPT
That's how I came up with 'Shift'. I wanted to pay homage to the traditional roots of the store (located on College St., which is also known as 'Little Italy') but my goal was to update the store to create a modern space. The design concept developed from there, updating the notion of traditional/ classic design by fusing it with modern/contemporary aesthetics.
'Shift' would be the meeting point where the past and the present merged. The past, the present, and the future- three points represented by the most simple geometric form: the triangle.
BASEMENT FLOOR PLANS
BEFORE & AFTER
GROUND FLOOR PLANS
BEFORE & AFTER
Stephanie Heras
DIDS 200
Golara Jalalpour

When I first started thinking about designing a retail store, I started to think about the things that I like about the stores I go to. I found that what most appealed to me were open spaces, and interesting architectural features. The average consumer does not like spending a long time searching for items, they like for things to be out on display and accessible. With that in mind, I started to look at retail inspirations.
Just One Eye
Shopping Salon
Sass & Bide
Soho Flagship
Cagnolati Optometry
Consultation Office
IDEA SKETCHES
The next step in my design process is to skech out ideas to help me visualize the final plans. These vignettes are crucial in determining the finished space layouts.
BUBBLE DIAGRAMS
From the finalized concept I started to come up with solutions for the space layout.
CROSS SECTIONAL ELEVATIONS
DETAILED PERSPECTIVE
A perspective helps me determine the feel of a space. As well, with a sketch you can start to figure out a colour scheme.
This one is the display wall in the cafe area. I wanted to design something that was visually captivating as it would be the first thing that customers saw when they walked down to the basement level.
The fitting room wall is what the customers would see all the way at the end of the store. So I didn't want to completely block it off. Instead, I put a triangular archway and I covered the opening with a brass & glass partition. That way, the people in the change room still had privacy, but they were also connected to the sales floor.
The triangular archway

The finalized floor plans bear only a little resemblance to the initial bubble diagrams. Everything needs to be moved around. There's a lot of experimenting with different space layouts before the final layout is chosen.
GROUND LEVEL
PRELIMINARY LAYOUT
GROUND LEVEL
FINAL RENDERING
FRONT EXTERIOR ELEVATION
WEST SIDE VIEW
EAST SIDE VIEW
Full transcript