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Chipotle Mexican Grill in 2012- Can It Hit a Second Home Run
Transcript of Chipotle Mexican Grill in 2012- Can It Hit a Second Home Run
Financial & Operating Performance
Moe's Southwest Grill
Qdoba Mexican Grill
R. Heiner, J. Gannon, A. Wyatt
"Food With Integrity"
Naturally raised meat and organic ingredients
Strong positive brand image
Company owned and operated
Competitive and fast-paced market
Price of raw materials
Health conscious people groups
Pricing of menu items
Lack of global presence
Generic Competitive Strategy
1. Strengthen and mature core business competencies.
2. Continue to make strides in unique marketing efforts.
3. Expansion into domestic and foreign markets accompanied with strategic alliance.