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Chipotle Mexican Grill in 2012- Can It Hit a Second Home Run

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by

Rebecca Heiner

on 3 December 2014

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Transcript of Chipotle Mexican Grill in 2012- Can It Hit a Second Home Run

Chipotle Mexican Grill in 2012- Can It Hit a Second Home Run?
Financial & Operating Performance
Core Competencies
Marketing Efforts
Overall Production
Customer Service
Chipotle's Strategy
Direct Competition
Moe's Southwest Grill
Taco Bell
Qdoba Mexican Grill
R. Heiner, J. Gannon, A. Wyatt
"Food With Integrity"
SWOT
Strengths:
Naturally raised meat and organic ingredients
Strong positive brand image
Customer loyalty
Marketing innovation
"Green" nature
Company owned and operated
Online presence
Threats:
Competitive and fast-paced market
Price of raw materials
Economic conditions
Opportunities:
Expansion
Menu options
Health conscious people groups
Weaknesses:
Pricing of menu items
Limited menu
Lack of global presence
Generic Competitive Strategy
Competitive Advantage
Recommendations


1. Strengthen and mature core business competencies.

2. Continue to make strides in unique marketing efforts.

3. Expansion into domestic and foreign markets accompanied with strategic alliance.
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Full transcript