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WIRTZ Beverage

Beer Distribution
by

Lura Albee

on 19 August 2014

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Transcript of WIRTZ Beverage

Education
Launching Deschutes: 90 Days to Success
Employee Training
Specialists
Exposure
Buzz
Trade Engagement
Social Media Influence
Relationship Building
Brand Awareness
Consumer Interest
Market Blitz
Announcement
Impact
October 2012 - January 2013
Launch
All Taking Place Over a 90 Day Period
First
Month Sales Results

Partnership
Education
Events
Media
Gatekeeper Events
David Kahle, Master Cicerone
Phil Kuhl, Cicerone
Nearly 200 media, bartender, bar & retail manager guests
More than 100 Cicerone certified sales consultants statewide
Statewide Brand
Awareness
Industry and Consumer Events
Customer
One-On-Ones
60 events in 10 days
Reaching more than 2M beer lovers
Touching more than 50 accounts
David Kahle
Phil Kuhl
Launch Week
Media Presence
Nearly 500 tap handles
More than 16,000 case equivalents delivered aka 30 full truckloads
1600 New Accounts
Sales/Industry Data
Value
Relationships
Exposure
Reputation
Experience
Quality
Growth
Results
Integrity
Performance
Targeting Top 250 Beer Customers
The Right Industry Know-How
18,000 Statewide Accounts
Strategy
Experience
Results
New Accounts
Media Events
Partnerships
Education
IndustryData
Results
Brand
Buzz
Sales
Full transcript