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Transcript of WIRTZ Beverage
Launching Deschutes: 90 Days to Success
Social Media Influence
October 2012 - January 2013
All Taking Place Over a 90 Day Period
Month Sales Results
David Kahle, Master Cicerone
Phil Kuhl, Cicerone
Nearly 200 media, bartender, bar & retail manager guests
More than 100 Cicerone certified sales consultants statewide
Industry and Consumer Events
60 events in 10 days
Reaching more than 2M beer lovers
Touching more than 50 accounts
Nearly 500 tap handles
More than 16,000 case equivalents delivered aka 30 full truckloads
1600 New Accounts
Targeting Top 250 Beer Customers
The Right Industry Know-How
18,000 Statewide Accounts