Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Hulu Case Study June 2014

No description
by

steve mohimani

on 2 July 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Hulu Case Study June 2014


Youtube
Model
Graph provided by 'thewrap.com'
$1 Billion Revenue

5 Million Subs
Ad Sales Breakdown
Plus
Does not mean paid subscriber
Logged in
Found to have higher engagement rate
More selective ads shown
Higher cost per ad

Classic
Not logged in
Harder to gauge engagement
Lower cost per ad
Ad S
ales
Ad sales bundled by demo
http://www.hulu.com/watch/160617
When advertisers make
money
Original Programming
Television CPM

BBC co-opt
Original
Original w/ partners
Future of Ads on Hulu
Able to track users through devices
Hulu Plus Subscription Growth
Nation cord cutting trends
Coming Summer 2014
Free ad supported episodes on mobile
Males 18-34
Women 18-34
18-49
Hulu partners with co-production companies
Non -exclusivity deals for distribution in USA
Launched June 2010
$7.99/ Month
-Apple devices/Blu-ray players
-Added value to site
-Ad supported

Cost
Current
Programming
Original
Programming
6.7%
16.7%
Data Unavailable

(including BBC Co-opted shows)
40 Series
8 Series
27 specials
3 Series
Last 5 - full seasons
Past seasons
Feature length Films
Feature length films
Past seasons
Current episodes available for purchase
Feature length Films
Free - $7.99/Mo
$8.99/Mo
Free - $99/yr
Subscriber Verification
Yes, for some content
Yes, for some content
No
Yes, for all content
Windowing
5 most recent- full series
Login Required
No (yes for Plus)
No
No
No
Up to 5 episodes
Up to 5 episodes
Platforms
Desktop, iOS, Android, consoles, supported set top boxes
iOS, Android, Xbox, Roku, Windows, Windows phone
iOS, Android, Blackberry
iOS, Kindle, Android, Windows
Emmy Nomination

Outstanding New Approaches in Sports Programming





Hulu Model
Sept '13 - March '14
ComScore Aggregate
Hulu Upfront '14
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Ads per viewer
Strength
Weaknesses
Threats
Opportunities
Greater metrics from engaged users
Greater investment in original programming and awareness
Greater reach
'In housing' from partners
Amazon Instant
Erosion of current TV model
Higher CPM
TV model allow more ads per video
Partnerships
Ability to track user engagement
Dual revenue
Over reliance on partners
Unstable leadership
Multiple large stakeholders
sell 10% stake

Too disruptive
Different revenue model
Different user relationship
No content creation
Channel based
Divergent interests
Avg. 2008 Super Bowl Price: 2.7M for 30 seconds
97.448 million Viewers
27 % Stake
79.32
Highest Ad per viewer according to comscore
Why Logging in matters
Due to NBC merger unable to prevent Hulu access
Unable to filter access as ISP
Base Growth
in 2014
Estimated cost
of marque original
Deadbeat
'Low Budget'

500-750k per episode
House of Cards
Estimated 4 Million per episode
Alpha House
Estimated 1 Million per episode
Up to 5 episodes
Future...
Works Cited
Full transcript