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Coca Cola

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by

Linh Tran

on 15 May 2015

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Transcript of Coca Cola

Introduction
Products
Conclusion
Strong brand image and foothold in Vietnamese market
Target Customers
Price
COca Cola
Luong Hong Van

Nguyen Bao Van

Bui Ngoc Van Trang

Nguyen Trong Minh Sang

Yu Hsu Chia

Tran Viet Linh
TIMELINE
1886
1960
1995
Future
Started in Atlanta
Entered Vietnam and Officially Established
500+ Brands
3000+ Beverages
Market Share
2015
1886
1960
Low-penetration price
Offer more on the quantity, size of products
Pricing Strategy
Place
Three main factories located in North, Center, and Southern Vietnam, with Hanoi and HCM as local dealers and HCM as headquarter.

--> Equal and adequate distribution system.

--> Competitive against Pepsi in terms of product availability.
Vertical Marketing System (VMS)
Ethical business practice and Corporate social responsibility
Teenager
Promotion
Target customer : Teenagers and Young adults
Campaigns
"Share a Coke" & "Chan sao phai rang"
Corporate Social Responsibility
Give away specialized bottles to encourage customers recycling

Clean water program since 2006
Reference
Recommendations
$57.8Billions
$35.2Billions
$2Billions
$1.1Billions
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<http://search.proquest.com.ezproxy.lib.rmit.edu.au/docview/1425647924?accountid=13552>

Bao Dau Tu 2015, ‘Cận cảnh đối thủ mới của Coca-Cola và Pepsi’, Bao Dau Tu, January 27, viewed 18 March 2015,
<http://baodautu.vn/can-canh-doi-thu-moi-cua-coca-cola-va-pepsi.html>

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<http://www.portal.euromonitor.com.ezproxy.lib.rmit.edu.au/portal/analysis/tab>

Ha Le, ‘Coca cola Vietnam analysis’, Academia
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Nguyen, H, Pham, H, Nguyen, H, Nguyen, H, Le, H & Nguyen, P n.d, ‘Mô hình chuỗi cung ứng của Coca-Cola Việt Nam’, viewed 27 March 2015
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The Coca-Cola Company 2010, homepage, The Coca-Cola Company, India, The Coca-Cola Company – Coca-Cola Beverage Bottles India, viewed 29 March 2015,
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The Coca-Cola Company 2015, homepage, the Coca-Cola Company, US, Who we are, viewed 25 March 2015,
<http://www.coca-colacompany.com/careers/who-we-are-infographic>

The Coca-Cola Company 2015, hompage, The Coca-Cola Company, US, Coca-Cola Leadership – Vamsi Mohan: The Coca-Cola Company, viewed 29 March 2015,
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Issues that need to be addressed
Other competitors
Event "Toys of Joy"
Tet Reunion
Full transcript