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Coca Cola

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Linh Tran

on 3 November 2017

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Transcript of Coca Cola

Strong brand image and foothold in Vietnamese market
Target Customers
COca Cola
Luong Hong Van

Nguyen Bao Van

Bui Ngoc Van Trang

Nguyen Trong Minh Sang

Yu Hsu Chia

Tran Viet Linh
Started in Atlanta
Entered Vietnam and Officially Established
500+ Brands
3000+ Beverages
Market Share
Low-penetration price
Offer more on the quantity, size of products
Pricing Strategy
Three main factories located in North, Center, and Southern Vietnam, with Hanoi and HCM as local dealers and HCM as headquarter.

--> Equal and adequate distribution system.

--> Competitive against Pepsi in terms of product availability.
Vertical Marketing System (VMS)
Ethical business practice and Corporate social responsibility
Target customer : Teenagers and Young adults
"Share a Coke" & "Chan sao phai rang"
Corporate Social Responsibility
Give away specialized bottles to encourage customers recycling

Clean water program since 2006
Asia News Monitor 2013, ‘Vietnam: Coca-Cola seeks ministry blessing on expansion’, ProQuest, August 19, viewed 26 March 2015,

Bao Dau Tu 2015, ‘Cận cảnh đối thủ mới của Coca-Cola và Pepsi’, Bao Dau Tu, January 27, viewed 18 March 2015,

Business Wire 2012, ‘Coca-Cola announces US$300 million investment for strong and sustainable growth in Vietnam’, ProQuest, October 26, viewed 24 March 2015,

Coca Cola 2012, homepage, Coca Cola, USA, viewed 24 March 2015,

Doc 2013, Developing marketing strategy a case study of the international beverage company in hochiminh city Vietnam, viewed 27 July 2013,

Euromonitor International 2013, SOFT DRINKS: GLOBAL SPORTS AND ENERGY DRINKS:, Euromonitor International, viewed 15 March 2015,

Euromonitor International 2014, Carbonates in Vietnam, Euromonitor International, viewed 20 March 2015,

Euromonitor International 2014, Soft drinks in Vietnam, Euromonitor International, viewed 20 March 2015,

Ha Le, ‘Coca cola Vietnam analysis’, Academia
Nguyen, H n.d, ‘Coca-Cola & Pepsi’, Academia.edu, viewed 20 March 2015, <https://www.academia.edu/8546313/coca_và_pepsi>

Nguyen, H, Pham, H, Nguyen, H, Nguyen, H, Le, H & Nguyen, P n.d, ‘Mô hình chuỗi cung ứng của Coca-Cola Việt Nam’, viewed 27 March 2015
Nhat Khanh 2013, ‘Thi truong ruou bia nuoc giai khat vao mua Tet’, Bao Dong Thap, 31 July,
TCCC 2010, ‘TCCC 2010 Annual Review Business Profie’, p.26, viewed 29 March 2015,

The Coca-Cola Company 2010, homepage, The Coca-Cola Company, India, The Coca-Cola Company – Coca-Cola Beverage Bottles India, viewed 29 March 2015,

The Coca-Cola Company 2015, homepage, the Coca-Cola Company, US, Who we are, viewed 25 March 2015,

The Coca-Cola Company 2015, hompage, The Coca-Cola Company, US, Coca-Cola Leadership – Vamsi Mohan: The Coca-Cola Company, viewed 29 March 2015,

The Coca-Cola Company, homepage, the Coca-Cola Company, Vietnam, viewed 20 March 2015, <http://www.coca-cola.vn/vi/home/>

Vietnamnet 2013, ‘Vietnamese boycotting Coca-Cola on the suspicion about transfer pricing’, Vietnamnet, 6 May, viewed 20 March 2015,

Vietnamnews 2012, ‘Nation faces solid waste problem’, Vietnamnews, August 8, viewed 20 March 2015,

VPBS 2014, ‘Vietnam Food and Beverage Industry 2014’, VPBS, viewed 29 March 2015,

VTC News 2013, ‘Ly kì Coca-Cola thâu tóm đối tác ’Việt, VTC News, January 3, viewed 25 March 2015,

Wall Street Journal 1993, ‘Coke to seek Vietnam venture’, ProQuest, February 10, viewed 26 March 2015,

World Market Intelligence News 2014, ‘Coca-Cola – Hanoi bottling plant upgrade - Vietnam’, ProQuest, August 5, viewed 23 March 2015,

Issues that need to be addressed
Other competitors
Event "Toys of Joy"
Tet Reunion
Full transcript