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Transcript of Coca Cola
Strong brand image and foothold in Vietnamese market
Luong Hong Van
Nguyen Bao Van
Bui Ngoc Van Trang
Nguyen Trong Minh Sang
Yu Hsu Chia
Tran Viet Linh
Started in Atlanta
Entered Vietnam and Officially Established
Offer more on the quantity, size of products
Three main factories located in North, Center, and Southern Vietnam, with Hanoi and HCM as local dealers and HCM as headquarter.
--> Equal and adequate distribution system.
--> Competitive against Pepsi in terms of product availability.
Vertical Marketing System (VMS)
Ethical business practice and Corporate social responsibility
Target customer : Teenagers and Young adults
"Share a Coke" & "Chan sao phai rang"
Corporate Social Responsibility
Give away specialized bottles to encourage customers recycling
Clean water program since 2006
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Nhat Khanh 2013, ‘Thi truong ruou bia nuoc giai khat vao mua Tet’, Bao Dong Thap, 31 July,
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Vietnamnet 2013, ‘Vietnamese boycotting Coca-Cola on the suspicion about transfer pricing’, Vietnamnet, 6 May, viewed 20 March 2015,
Vietnamnews 2012, ‘Nation faces solid waste problem’, Vietnamnews, August 8, viewed 20 March 2015,
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Issues that need to be addressed
Event "Toys of Joy"