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Transcript of Telecom Business
Business model innovation
Innovation requires orchestration from the top
External collaboration is indispensable TELCO Intro Third Parties Telcos Customer Market Cap Internet evolve Features Business Models The future role of telecom The combination of the internet’s creativity and telecom’s scalability and efficiency has enormous potential. Telecom is essential for individuals, communities and businesses everywhere. Telecom’s strongholds, two areas that need to be further developed:
• The provision of high-availability, good quality connectivity
• Offerings of interoperable communication services with clearly defined business models. The telecom industry therefore needs:
• Open global standards
• Fair competition regulations
• New business and service models. Interoperatibility
Clear regulatory rules
Logical worlds These services must be able to continue to evolve over time, even if at different paces and potentially driven by different needs.
1.Connectivity service must be able to support mass-market devices;
2.An interoperable communication service must be deployed across service providers;
3.A dedicated service must have competitive characteristics in comparison with over-the-top services;
4.And an enabling service must be easy to access and use. New opportunities for the industry Challenges The confluence of two variables produces four scenarios likely to emerge in the future:
Addressable market growth – To what extent will the industry expandor contract both in terms of revenue and scope of services?
The dominant competitive/integration model – What is the long term viability of the vertically integrated model as “Over the Top” (OTT) providers, device manufacturers, other new entrants and government/municipality broadband initiatives fragment the marketplace? Telecom Industry Scenarios The Telco API (Application Program Interface) is one method for operators to foster innovation on their networks.
Societal factors, rather than Technology and Market factors, start to significantly impact a service provider’s business.
After building the brand and the network, the application developer community (innovation community) is the next most important leg of an operator's business. Innovation Ecosystem Based upon extensive market surveys on forty developer communities six corner-stones of community success are identified [Reference 2]:
1. Known the Audience: identify and build a strong relationship with the innovators;
2. Tools and Education: there’s never enough sample code;
3. Communications and Marketing: Sell your best geeks, others will follow;
4. Metrics linked to business performance;
5. Business Model baked into the API; and
6. Integration into the operators’ core processes – the innovation community is owned by the CEO. Telco API Operator Branded Services (core services such as telephony and IPTV).
Co-branded Services (services that enable a brand’s customers to be accessible to an operator).
Long-Tail Services (services they are generally too niche for operators to consider offering to customers). Main segments of an operator’s business WIMS 2.0 Allows to create new ways to satisfy the needs of the users, it segments the market, reducing the time to market and adding creativity to the new services production. IMS WEB 2.0 Internet services focused in social services, nowadays tend to offer services in a mobile environment (IBS, Internet Based Services). Conflict between IBS and IMS applications, because IBS is much exploited and IMS continues to being a promise, walled garden. 1.Portable Services Elements (PSE)
2.Directly Incorporation of Web2.0 Mashups
Content publication generated by the user
and enabled by IMS Types of services ARPU Jairo Andres Teran, Juan David Pastas, Victor Andres Cortes.