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savannah zobrist

on 3 April 2017

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Transcript of Advertisements

Advertising Through the Years
Early 1930's
In the early 1930's, radio stations started to become the most popular way to advertise and report news during the Great Depression.
The radio become a popular way to advertise during the Great Depression because it was an inexpensive, and easily accessed.
By 1939, network volume raised to nearly $80 million.
"...Counting only those advertisers spending more than $100,000 and exclusive of non-network local radio ad volume."
"Radio had developed in the U.S. as an advertiser-supported medium, and it fell to ad agencies to create the programming that would showcase their clients' products."
"Traditional media such as radio, newspapers and magazines remained vital ad conduits during the early years of the decade, but TV quickly became a cornerstone of many advertisers' national media plans.
With the new release of televisions, the advertisement industry soared. "Advertising expenditures increased to unprecedented levels."
The focused selling technique during this time mainly relied on motivational research, demographic targeting, and generational marketing.
At this point, advertising and consumerism were beginning to catch up. Products were selling left and right. During this decade, revenue nearly doubled in the average ad agencies and consumer corporations.
"The 1960s were advertising's "coming of age," when the industry mastered the language of TV, appropriated the medium of photography and produced work of unprecedented creativity.
In the early 60's, innovation sparked in ad agencies. The social, political, and cultural changes, within this time, made it extremely easy for agencies to target people of all ages.

"Affluence, improved transportation and changes in mass communication during the 1980s influenced the development of extremely large ad agencies with branches throughout the world."
Ad agencies were ultimately driven by three factors: banks, profitable agencies, and other agencies striving to increase their profits.
Companies were forced to abandon their "buying binge" when the recession came around in the late 80's.
"The "decade of the deal," as Advertising Age called it, also affected advertisers: Of the 100 largest advertisers in 1980, only a third were still independent by 1990."
In todays society, we have access to billborads, magazines, television, cellphones,etc.
From 2010-present day, society has come so far with advertising. Nowadays, many things come into the equation when advertising. Political statements, sex, religious beliefs, etc.
Works Cited
By: Savannah Zobrist
Period: 2
Date: April 1,2017
Johnson., Bradley. "From the Great Depression Through the Great Recession: A Brief History of Marketing." Ad Age. AdvertisingAge.com, 29 Mar. 2010. Web. 03 Apr. 2017

"History of advertising." Wikipedia. Wikimedia Foundation, 27 Mar. 2017. Web. 03 Apr. 2017.

"History Of Advertising: 2000s." SDB Creative Group. N.p., 25 June 2015. Web. 03 Apr. 2017.
"The oncoming of the Internet in the 90s, brought on all kinds of possibilities for advertising in the 2000s.
Majority of ads become popular on the computer by the late 90's and early 2000's.
"In 2000, one out of every forty homes had a broadband network (2.6 million)."
Digital advertising shot revenue through the roof. It was so common to come across advertisements online or in the newspaper, etc.
Full transcript