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Science Communication

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by

Newcastle PARTNERS

on 28 November 2018

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Transcript of Science Communication

Science
Communication

Communicating
with young people

Written Science
Communication

Presentation Skills
Introduction to us
Introduction to SciComm
Opportunities
to get involved

TASK ONE
What We Do
The SciComm Compromise
Clare Fearon
Biology and Psychology BSc
Outreach Officer
Peter Hoare
Chemistry PhD and PGCE
Outreach Officer
Roy Bearpark
Forensic Science BSc and PGCE
Outreach Manager
We visit schools and run STEM workshops to challenge children's stereotypes of what a scientists is.
Our aim is to represent science in a fun, interesting way and show that anyone can explain science if it is explained simply and anyone can be a scientist
Our team of Street Scientists also go to festivals, museums and out on the street to perform science busking...
Science Communication
Science Busking
School and community groups
Museums and zoos
Science writing
Charity organisations
TV and Radio
Street Science!
Engaging with members of the public
workshops
presentations
resources
exhibitions
marketing
interactive displays
blogs

newspapers and magazines
popular science books
outreach
marketing and publicity
documentaries
researchers
children's TV shows
news
Science communication is about getting the balance right between science and art.
Look and sound good
Read well and make sense
Use clear and simple language
Don't be overcomplicated
Be scientifically accurate
Use appropriate technical terms
Don't patronise
Write a list of words that you commonly use in your field that may have a completely different meaning to someone else
Cell
Cell
Sell
Cell
Communicating Science
with Young People
Hook
Message
Call to Action
Think about how you're going to make your audience curious and what you're doing
Ask for volunteers? Pose as challenge?
It helps to relate your science to something your audience is interested in/knows about
Demonstrate your science!
Make sure you understand your demonstration and how its works.
Know your audience!
Relate your demonstration to something in the real world.
Inspire your audience to find out more or try at home.
Top Tips for Demonstrating in Schools
Know your audience - do your research. BBC Bitesize is useful for this
Use Particle People
Have children represent particles when explaining difficult concepts.
Involve everyone if possible
Children remember things better if they were actively involved.
Let them find the answers
Ask leading questions
Allow them to be inquisitive
Don't be negative or discouraging if they give a wrong answer.
Candice, age 11
Ryan, age 10
TASK TWO
Question Time

Pick a question out of a bag, you have two minutes to figure out how you would answer this question to a 10 year old.
TASK THREE:
TASK FOUR:
TASK FIVE:
Find a science related article and evaluate it
Swap articles, read then tell each other the main points.
Sum up the article in a tweet (140 characters)
Written Science Communication
Statistics
Better to write in terms of people eg 1 in 1000
50% increase sounds like a lots but what if it's an increase from 0.01?
Facts not Opinions
Be Focused
Audience?
Science is about representing the results and findings
Science communication should present the evidence and allow the reader to form their own opinion
Stick to your key messages
No need to overcomplicate or go off topic.
Always consider their level of understanding
Don't be too simplistic or patronising
Use appropriate language register
Visual aids may help you explain things
Graphs
charts
diagrams
infographics
Planning and Preparation
Why are you making this presentation?

Who will you audience be?
What do they already know?
How long will you have?
Planning your Presentation
Decide on your main points - is there a logical connection?
Create a rough draft
Remove all irrelevant sections
Have you covered the main objectives?
Does it flow well?
TASK SIX
Plan a two minute presentation about your research
Visual Aids
Presentation Slides
Make slides relevant and minimal
Use graphs and charts to present data
Double check spelling and grammar
Avoid distracting transitions
Use Newcastle University templates
Format and Style
Chose a clear, easy to use font
Avoid clashing colours
Maintain a consistent style
ABC
ABC
ABC
ABC
ABC
Delivery
Practice!
Positive Body language
Voice - slowly and clearly
TASK SEVEN
Hands up for eye contact!
Ummmmmm...
TASK EIGHT
Working with
Young People
Writing about science
Talking about science
Specific to your field
Within the university
STEM Newcastle Blog
The STEM Outreach Team
Other things of interest
Full transcript