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LCI Capabilities

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David Landis

on 28 July 2014

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Transcript of LCI Capabilities

Public Relations Program
PRomised Results©
Full Service
Strategy & Planning
Media Relations
Social Media
Marketing
Video
How We Work
30 years in marketing/communications, public relations, media relations, public affairs, crisis communications and community relations
Consumer specialist: Whole Foods Market, Cold Stone Creamery, Old Navy, Organic Valley, MetLife, Emirates Airline, Harry & David, ClifBar, Levi’s, Gap, Pottery Barn, Tiffany & Co., Match.com, PIER 39, Kimpton Hotels & Restaurants, The North Face and more
Hospitality experience: Hilton Hotels, San Francisco Travel Association, Fairmont Hotels
TV: NBC Universal, Tech TV, KPIX TV (SF), KCBS TV (LA), Winner of two national Emmy Awards & a Peabody Award
Environmental, civic and land use expert: California Academy of Sciences, Exploratorium, Port of San Francisco, California State Parks Foundation, Save the Redwoods League,
Social media expert: 2010 Bulldog Reporter Award for Social Media
Crisis communications expert: Old Navy, Asian Art Museum, KPIX TV
Community relations expert: KPIX Channel 5 (CBS-TV) & California State Parks Foundation
Worked inside the media: KPIX TV Channel 5, represented NBC Universal (national)
Involved in all accounts
David and his husband of 23 years, Sean Dowdall, live in San Francisco
Case Studies
Team
President/CEO
David Landis
Challenge
Strategy
Results
Founded nearly 25 years ago, LCI is a mid-sized, full-service, independent and award-winning Bay Area-based consumer and B2B marketing/communications/digital agency with national and regional clients
We are consumer, financial services, technology, food/beverage, retail, real estate, B-2-B, hospitality, professional services & non-profit experts
We understand what businesses and the consumer are thinking next
Creativity is our hallmark
1388 Sutter St., Suite 901
San Francisco, CA 94109
415.561.0888 (phone)
415.561.0778 (fax)
Contact: Sean Dowdall
sean@landispr.com
www.landispr.com
Visit us online for more customer testimonials, case histories and media placements at
Landis Communications, Inc.
www.landispr.com
Let’s get started!
Challenge
Strategy
Results
A 21 st century museum, the only building in the world to feature an aquarium, planetarium, natural history museum, 4 story glass-domed rainforest and scientific research center, all under one "living" roof.
To launch and promote the new California Academy of Sciences (designed by architect Renzo Piano) in San Francisco's Golden Gate Park after 4 years of construction,with the goal to become the world's greenest museum.
LCI developed and executed a multi-faceted campaign to provide maximum outreach to the press (including a first-ever New York media event/tour), and arranged speaking opportunities for Academy leaders and scientists and visibility for green/sustainability issues.
The facility is now recognized as one of the West Coast's leading research facilities and science museums.  LCI garnered coverage from 100-plus top U.S. print, broadcast and online outlets.   Top-tier coverage included: Good Morning, America, NPR, New York Times, Wall Street Journal, Time Magazine, the Los Angeles Times, Associated Press, Vanity Fair, USA Today,   Newsweek,  Travel and Leisure, Conde Nast Traveler, Sunset Magazine and Metropolis, among others. LCI continues to represent the Academy to this day.
Challenge
Strategy
Results
Challenge
Strategy
Results
Help the Port of San Francisco refine key messages and media train its Director as well as top department heads throughout the entire organization.
LCI’s strategy was to take real-life issues that were currently being addressed as touch points so all Port spokespeople would have an opportunity to practice messages that they could tangibly use following the training.LCI has published two media training guides which, along with each participant’s on-camera DVD, are distributed at the conclusion of the training.
The Port of San Francisco and its spokespeople uniformly gave LCI high praise for the training.
Challenge
Strategy
Results
We have strong media & social/digital media relationships
Challenge
Milestones
Results
Challenge
Strategy
Results
Challenge
Strategy
Results
Challenge
Strategy
Results
NBC received more than a 2,000% return on investment for LCI’s public relations services.
ROI
.
LCI’s market-by-market campaigns yielded sizable results in all top DMA’s, with print & broadcast coverage, including Wall Street Journal, NPR and The Hollywood Reporter.
Draw and engage television audiences to new NBC offerings & specials and provide overall strategic corporate counsel for the brand.
.
Huge successes in regional markets for reality programming and scripted series in the all-important Fall season debuts.
Results included coverage by NPR, The Wall Street Journal and New York Post.
Strategic counsel and planning for overall corporate communications issue.
Issues-oriented programming gained tremendous exposure in the entertainment trade press, including The Hollywood Reporter, Variety, Entertainment Weekly and TV Guide.
Keeping Score
Social Media

Raise positive awareness for Keeping Score, the San Francisco Symphony's 10-year, $25 million multi-pronged national music education campaign that included educational websites, national PBS and NPR broadcasts and community programs.
LCI initiated a social media program that addressed the multiple components of the project – television series, Web site, DVDs and educational curriculum – to secure media interest, build awareness and increase viewership.
What We Do
Public Affairs
Crisis Communications
Global Reach
Metrics
Digital Strategies
Content Marketing
ROI metrics
Crisis Communications Strategy
Foundation
Materials
Magnetic Messages©
Competitive Analysis
Digital Snapshot
Media Training
PR Plan
A comprehensive written PR plan keeps everyone on track.
Press Kit
Website
Consistent messaging is key.
We articulate goals and set strategy
Constant Communication
Planning and Reporting
PRomised Results©
ROI Reporting
Dynamite Team
Public Relations Global Network
A great PR program achieves goals, namely measurable goals decided upon in partnership with a client.
LCI and clients together determine the metrics to measure effectiveness. Whether the goal is increased sales, leads, increase in web traffic, visitorship, issue management, message pull-through, successful crisis management, brand awareness, gross impressions or any other metric, we customize a program to move that needle.
At LCI we take measurement seriously.
The time to plan for a crisis is BEFORE it happens.
Capabilities

Radian 6
Alterian
Trendrr
Others
Director
Douglas Myers
General Manager
Sean Dowdall
Senior Counselor
Brianne Murphy Miller
Bio
Bio
Bio
Bio
Media relations, social media and creative brainiac
Over 25 years experience in PR. Worked inside the media at Sunset Magazine, CNET, Glamour Magazine and CBS Radio Network
Civic/Retail/Fitness/Consumer PR expertise: Old Navy, PIER 39, Tyler Florence, Real Restaurants, Weber Grills, California Academy of Sciences, 24 Hour Fitness, Claremont Resort
Provides creative, strategic and tactical support on all client accounts
Media placements include: Oprah, Today Show, USA Today Weekend, New York Times, AP, NPR, MSNBC, BusinessWeek, Newsweek and more
Social media maven: Farmers Insurance, San Francisco Symphony and more
415.561.0888
david@landispr.com
Award-Winning Social Media Experts
Blogger programs
Facebook fan pages, contests & campaigns
Client-branded blogs
Client-branded YouTube channels
Online peer-to-peer recommendations
Social media crisis communications - Online War Room
Comprehensive Twitter programs
Bulldog Award Winner for Social Media
Named one of the U.S.' top social media agencies by TopPRAgencies.com
Generating buzz in the new media landscape is all about communicating with customers where they’re looking for information.
www.prgn.com

Nearly 50 global PR affiliates worldwide
LCI's challenge was to increase brand awareness for Whole Foods Market on the West Coast:
Position Whole Foods Market as the leading natural and organic retailer in the region
Drive traffic to stores
Deliver educational awareness of food issues to support the business
Mitigate "whole paycheck" perception
Position Whole Foods Market as a natural fit within each community
Seasonal products
Holiday
Industry leader (sustainability/organic)
Store openings
Focus on 365 product line/combat "whole paycheck"
Community service
Thought leader on food sourcing
Product drops
Total gross impressions: 184 million

Advertising equivalency exceeded $4.5 million

Changed perception of "whole paycheck" through 365 campaign

Results included: Wall Street Journal, San Francisco Chronicle, Seattle Post-Intelligencer, Seattle Times, Portland Oregonian, San Jose Mercury News, and all the major TV/Radio outlets in the region.
LCI's challenge was to position and promote Old Navy's affordability, value and style while not cannibalizing its sister divisions, Gap and Banana Republic.
Launch with supermodel Cindy Crawford
Positioned Old Navy as "your neighborhood shopping experience," in markets throughout the country while extolling the chain's values of fashion, family, value - and fun.
Capitalized on store openings, product launches, special events and seasonal promotions, including more than 600 store openings, in markets throughout the country.
Called "the retail success of the 90's" by Advertising Age.
Old Navy now has expanded to a chain of more than 650 stores and is considered one of the most dominant forces in the apparel industry.
Significant media attention regionally and nationally, including: The New York Times, the Los Angeles Times, San Francisco Chronicle, Business Week, Fortune, Oprah, Forbes, TV Guide, all the major daily market newspapers nationwide and more.
Increased store traffic and supported business growth
Using ad equivalency analyses, LCI demonstrated a consistent 10-1 return on public relations investment dollars for Old Navy.
MetLife charged LCI with:
Driving media mindshare for three MetLife divisions, including MetLife Auto & Home, MetLife Bank and MetLife Tech & Ops
Building positive consumer awareness for MetLife brands and their unique offerings
Positioning MetLife as one of the nation's leading providers of personal insurance
Enhancing MetLife's volume of positive media hits
Creating PR outreach to reinforce branding for all three MetLife divisions
Seasonal hooks such as "Safe Grilling Tips" and Summer Wedding Season (ID Theft Resolution)
Reverse Mortgage leader
Promote MetLife's technological abilities and expertise
Increased national and regional media mindshare in every key market for all three MetLife divisions,
Successfully reinforced MetLife branding.
Key media coverage included The Wall Street Journal. Sirius Radio, San Francisco Chronicle, market-by-market outlets including San Antonio Express, Orange County Register, Times-Picayune, Cincinnati Enquirer and Kansas City Star, among others.
Targeted trade tech publications, including CIO, Insurance Journal, Search CIO Journal and Claims Technology.
To position Match.com as the leader in the online dating industry, while educating consumers about the benefits of online dating.
LCI educated consumers about the benefits of online dating, minimized fears by promoting safety factors and built trust in the Match.com brand. LCI positioned Match.com as the romance experts by creating a position within the company - VP of Romance. Using seasonal campaigns, LCI capitalized on interesting news angles. LCI also implemented creative public relations strategies, including surveys ("Who would you rather date, Bush or Gore?,") movie & holiday tie-ins.
Resulting media coverage included placements in all major top tier media, including The Wall Street Journal, People, New York Times, The Today Show, 48 Hours and more.

Match.com's valuation growth increased 1,100% in three years - just from these PR efforts.

New member users exceeded 300,000 per month with actual profiles (those entering data on Match.com) exceeding 1.8 million. In one month alone, estimated dollar value of media placements exceeded $1 million.
Tishman Speyer's San Francisco luxury condo development, The Infinity, was set to release in a floundering housing market. LCI faced the challenge of differentiating The Infinity from other properties and securing media coverage and buyer interest while combating the pessimism surrounding the real estate market.
Sneak Peek of new penthouses
Conducted research and utilized impressive sales statistics to promote project as "the fastest-selling condo project in California"
Leverage architect Bernardo Fort-Brescia
Media included: Reuters, Wall Street Journal, KGO-TV (local ABC affiliate), KNTV-TV (local NBC affiliate), KCBS-AM radio, San Francisco Chronicle, San Francisco Chronicle Magazine, 7x7, San Francisco Business Times and real estate blogs SocketSite and CurbedSF. In total, broadcast coverage generated 449,215 impressions. Media positioned The Infinity as a uniquely successful development, moving forward when other developments were struggling or halting construction. The Infinity's sales velocity far outpaced other large-scale condominium developments in major markets across the United States, including New York, Los Angeles, San Francisco, Chicago, Washington, D.C. and Seattle. Ultimately, LCI was part of the winning team that helped sell out Tower 2 in a sluggish real estate market.
Six years of experience in public and media relations (agency and in-house)

Maintains strong media relationships with national/regional consumer media contacts

Consumer experience: MetLife Bank, MetLife Technology & Operations, Jack London Square, California Academy of Sciences, One Hawthorne, Fairmont Ghirardelli Square

Consumer Tech: MetLife Tech, Clickworker, Repost.us

Major brands: Tom’s of Maine, Girl Scouts Northern California

Media placements include: New York Times, Boston Globe, San Francisco Chronicle, San Francisco Business Times, LA Times, KRON TV, Bay Area News Group, FOX TV National, Delta SKY Magazine, Smart Business, Sunset Magazine, Fortune and more
Bio
Social media measurement:
Based on reputation, sentiment, engagement or other metrics
415.561.0888
darcy@landispr.com
415.561.0888
brianne@landispr.com
415.561.0888
donna@landispr.com
415.561.0888
david@landispr.com
LCI has become an extension of our team. Their pro-active, can-do attitude, team work, and follow-through makes them very effective at what they do best - getting our message out to consumers through the media in a very competitive marketplace. Whether it's a grand opening, community project, crisis situation, or launch of an exciting campaign, LCI has been an integral part of our success.
As NBC's only overall communications agency, LCI consistently provides our network with strategic, targeted results. The agency's ability to secure hundreds of media placements across the country and to offer superior public relations expertise makes LCI an invaluable asset. Best of all, their demonstrated return on investment analysis has allowed us to tangibly quantify public relations results in a meaningful way."
They’re the crème de la crème and the cream of the crop. Yes they’re fun, they’re a barrel, they’re a monkey or more. They’re a line and a story to open any door. And, oh, to the doors we have walked through in TV land, print and radio, too. A creative combustion when you can’t start a fire. Wherever LCI goes, wherever they land, together we know we built a great brand.
AAA gives LCI a five-diamond award . . . In my 35 years in the media and publicity business, I can say without reservation that LCI and its team are the best.
--Jeannine Yeomans , AAA of Northern California
--Trish McDermott, Match.com
- Jolyn Warford Bibb, Whole Foods Market
-- Jennifer Barnett Skorlich, NBC Universal
Client Testimonials
LCI secured more than 120 online media placements
LCI successfully introduced new audiences to Keeping Score and created an opportunity for the San Francisco Symphony to continue to reach these audiences
Gross online impressions totaled more than 300 million
Stories were secured in all target media outlets in all target markets (23 of the top 20.)
98% of critics responded favorably to the program and more than 3 million viewers tuned in to watch the national telecast
Winner! 2010 Bulldog Award: Social Media
http//:www.landispr.com
LCI
An Independent Firm
Who We Are
Draw and engage television audiences to new offerings or specials on the NBC broadcast schedule.
.
.
Challenge
Strategy
Results

LA Times.com
Frontiers Magazine
Travel Weekly
Travel Age West
San Francisco Business Times
Bay Area Reporter
San Jose Mercury News
Create appropriate key messages that would resonate positively within the gay/lesbian community
Announce not to a general mass media audience, but to a specific audience
Deliver message that CSAA cares about the lesbian/gay community and therefore is offering specialized travel packages that meet their needs
Target gay/lesbian media as well as specific geographic markets, like the SF Bay area, with high populations of gay men/lesbians
To expand travel services to a specific market sector: gay and lesbian community

Get the word out to target audience without alienating existing audience

Grow the sector without hurting the existing CSAA travel audience
LCI achieved broad regional and market-by-market coverage specific to the lesbian/gay community for the new program, including:
"LCI is our secret weapon! "
With nearly 20 years of communications, public relations and marketing experience, Douglas has worked with leading global organizations, crafting and implementing integrated, audience-specific PR programs that deliver results.
Douglas has worked with numerous nonprofit organizations on fundraising initiatives including the AIDS Walks of Los Angeles, New York and San Francisco, LA Law Library, Blank Theater Group, St. Michael’s Church and NYC Audubon.
While working for the technology consulting practice of PricewaterhouseCoopers, Douglas developed numerous partnership PR initiatives with leading technology providers including SAP and Oracle.
Douglas has extensive relationships with print and broadcast journalists throughout the country.
Great financial services PR, including California Bank & Trust, PriceweaterhouseCoopers etc.
28-year financial services marketing, sales and public relations executive specializing in the innovation, creation and successful delivery to market of strategic initiatives, ongoing capabilities and fully-integrated campaigns

Provides strategic counsel to LCI clients, oversees the marketing and digital practice areas and supervises financial management for the agency.

Sean headed a variety of marketing, sales, public relations and digital/Internet functions at Wells Fargo Bank and Bank of America covering consumer, wealth and small business segments.

He has led successful public relations campaigns to launch the Loans.com brand and new products. Also, Sean led strategic media partnerships with Meredith Publishing, Sunset Magazine and Yahoo.
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