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The Social Media Opportunity
Transcript of The Social Media Opportunity
Opportunity Jon Boyd
Director of Digital Communications
North Park University
firstname.lastname@example.org What is social media? People getting
whatever they need online
from each other. Charlene Li & Josh Bernoff, "Groundswell" Conversation Not just marketing Relinquishing control Transparency and damage control Make it serve
your whole mission. Further reading "Groundswell"
"The Cluetrain Manifesto"
"The New Rules of Marketing & PR"