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The Social Media Opportunity

If you know only two things about social media, as a business or community leader, make sure they're these two. Presented to the North Park University Chicagoland Council, April 19, 2011.

Jon Boyd

on 19 April 2011

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Transcript of The Social Media Opportunity

The Social Media
Opportunity Jon Boyd
Director of Digital Communications
North Park University

jboyd@northpark.edu What is social media? People getting
whatever they need online
from each other. Charlene Li & Josh Bernoff, "Groundswell" Conversation Not just marketing Relinquishing control Transparency and damage control Make it serve
your whole mission. Further reading "Groundswell"
"The Cluetrain Manifesto"
"The New Rules of Marketing & PR"
Full transcript