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VOLKSWAGEN

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by

Amit Godhankar

on 19 October 2012

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Transcript of VOLKSWAGEN

HISTORY OF VOLKSWAGEN Literally, the word "volkswagen" means "people's car."
In Germany,in the year 1930, Ferdinand Porsche had just set up an automotive design company. Later in 1933, Adolf Hitler met Ferdinand Porsche to discuss Hitler's idea of a volkswagen. Hitler proposed a people's car that could carry 5 people, cruise up to 62mph, return 33mpg, and cost only 1000 Reich Marks. This was an opportunity for Porsche to push his idea of a small car foward, as was it to help Hitler get a real people's car for the citizens of Germany. Volkswagen was finally established in 1937 by the German Labour Front which served the Nazi Trade union. VOLKSWAGEN GROUP The Volkswagen Group with its headquarters in Wolfs burg is one of the world’s leading automobile manufacturers and the largest car maker in Europe. In 2011, the Group increased the number of vehicles delivered to customers to 8.265 million (2010: 7.203 million), corresponding to a 12.3 percent share of the world passenger car market.
In Western Europe over one in five new cars (23.0 percent) comes from the Volkswagen Group. Group sales revenue in 2011 totaled €159 billion (2010: €126.9 billion). Profit after tax in the 2011 financial year amounted to €15.8 billion (2010: €7.2 billion). The Group is made up of twelve brands from seven European countries: Volkswagen, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.
Each brand has its own character and operates as an independent entity on the market. The product spectrum extends from low-consumption small cars to luxury class vehicles. In the commercial vehicle sector, the product offering ranges from pick-ups to buses and heavy trucks. “Our Mission is to make the Volkswagen Group the leading automaker by 2018 – economically and ecologically.” MISSION We already have an impressive range of fuel-efficient diesel, petrol, gas and hybrid vehicles. Blue Motion, Blue Motion Technology, Blue TDI and TSI Eco Fuel are only few examples of the milestones to leading our VISION. Our Vision: to become the world's most eco-friendly automobile manufacturer. VISION According to Fortune Global 500 VOLKSWAGEN is on 12th rank.. GLOBAL
PRODUCTS VOLSWAGEN GROUP HAS TOTAL OF 220 PRODUCTION MODELS RIGHT FROM SMALL CARS TO TRUCKS. INDIAN
PRODUCT Competitors of Volkswagen Group PRESENTATION ON TEAM MEMBERS:-
RAJASHREE WAGH.
AMIT GODHANKAR.
VIDYA SANAS.
JITESH SALVE. BY TEAM TOP GEAR VOLKSWAGEN GROUP Volkswagen Group in India The Volkswagen Group is represented by three brands in India: Volkswagen, Audi and Skoda.With its headquarters in Pune, Maharashtra (India)
The Volkswagen Group has completing 10 years of its India journey which began with the entry of the Skoda brand in 2001, Audi brand and Volkswagen brand in 2007. Major objective of Volkswagen Group to enter in Indian market was to strengthen their position in Asia-Pacific Market.
Volkswagen group has Two manufacturing plant in India, in Chakan (Pune) and Aurangabad. Volkswagen Group is planning to make India a Manufacturing Hub in Asia-Pacific Region and start exporting vehicles South-Africa and other parts of Asia-Pacific region. BOARD OF MANAGEMENT Volkswagen at a Glance Volkswagen was born out of the will of Adolf Hitler. In 1941, the great factory was built and the first product i.e. car of factory is "Beetle" Unfortunately, the factory broke out of WW II meant it was soon converted into an arsenal. After the war, the Volkswagen factory came under the control of British forces. And they helped the German to rebuild the factory and renamed the town to Wolfsburg.
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