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Marketing Campaign for Renault Twizy Z.E.
Transcript of Marketing Campaign for Renault Twizy Z.E.
Sales Initiative Project:
Renault Twizy Growing Strategy (GER)
-> private strategy
-> business strategy
completely new approach of mobility
a car-like vehicle 100% electric powered
maximum range of 100km
rent for battery 50-72€
5 hp max. speed 45 km per hour
driver licence 16 years
18 hp max. speed 80km per hour
driver licence 18 years
Business Marketing Strategy
• car-sharing companies
• companies with a big site -> Twizy as a site internal company car
• Twizy as a mobile advertising medium
• companies looking for a green image
• participation in business trade fairs
• advertising film
Increasing Sales Figures in Germany
Source: Renault Germany
Probability of occurence
no input of
Private Customer Marketing
how to identify the target group...?
first survey data
from the 4.11.2013
with primary research!
e.g. from Renault, Survey etc.
multi-channel marketing campaign
launch marketing campaigns
on different channels
was the strategy successful and
adjust the campaign
Jan A. Fettig
increase the internet presence
test drive events for customers
further marketing depends on the survey results:
where do we want to advertise?
on TV/ in papers