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Global Leadership

BBA102 Presentation Group 4
by

Anastasia Hadisaputro

on 21 January 2014

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Transcript of Global Leadership

Global Leadership
Prezi Template by Sydo.fr
Understanding Culture and Managing Implications
hallenges
Understand cultures
Manage implications
How global leaders:
How Global Leaders:
understand CULTURE

and
promotes DIVERSITY
manage IMPLICATIONS
that arise
WORKPLACE DIVERSITY
from
4 Aspects:
Economic
Sociocultural
Technological
Political
1
1
2
3
4
lobal Leadership
(Cross Cultural Leadership)
HOFSTEDE'S GLOBAL LEADERSHIP DIMENSIONS
Geert Hoefstede (1980)
Power Distance Index (PDI) -
measures the less powerful members of organizations and institutions and how they accept and expect that power is distributed unequally
Individualism (IDV) vs. Collectivism
- he degree to which individuals are integrated into groups
Masculinity (MAS) vs. Feminity
- distribution of roles between the genders
Uncertainty Avoidance Index (UAI)
- a society's tolerance for uncertainty and ambiguity
Long-term orientation (LTO)
vs. short term orientation - which describes societies' time horizon
Indulgence versus restraint (IVR)
- The extent to which member in society try to control their desires and impulses.
G
lobal
L
eadership and
O
rganizational
B
ehavior
E
ffectiveness Research Project
The GLOBE Project
Globe Project
a study of 62 cultures with data collected from 17,300 managers in 651 organisations
Commenced in 1991 by Robert J. House involving 170 "country co-investigator"
Book-length report: Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies. (Sage, 2004)

Within each of the nine cultural dimensions, the GLOBE researchers investigated about both
PRACTICES
and
VALUES
, and did so within both the larger society and the specific organization:
GLOBE’s nine cultural dimensions
GLOBE Findings
Singapore is the highest ranked country in the GLOBE study on Future orientation and Performance orientation, and among the highest on Institutional collectivism. Singapore was ranked among the lowest countries on Humane orientation.
China ranked among the highest countries on gender differentiation and In-group collectivism.
South Korea ranked as the most gender differentiated country and the 2nd highest country on Institutional collectivism.
India ranked as the 2nd most gender differentiated country and the 2nd highest on In-group collectivism, while ranked in the middle on Future orientation.
Japan ranked as the 2nd lowest country on Assertiveness orientation and among the highest on Institutional collectivism. It is in the middle range on Performance orientation and In-group collectivism.
Russia ranked among the lowest countries on Performance orientation, Uncertainty avoidance and Future orientation, and is among the highest ranked on Power distance
How does the above GLOBE findings help Kevin to overcome diversity challenges in Singapore and lead the Asia Pacific region effectively?
OLITICAL IMPLICATIONS
Local laws and regulations
e.g. Intellectual property and piracy
Individual country's political structure
conomy
OCIOCULTURE
Language
Lifestyle
Gender diversity
Cross Cultural Leadership
Challenges:
Communication skill
Language favourability
Language expectation
Reliability of Information
Cultural differences
Emotional response from customer

Solutions:
Increase in local employee
Increase in employee with fluency in other languages
Increase communication skill
Avoid informal language and idioms
Technology advancement
Learn local customs and gesture
Cross-cultural language training
LANGUAGE
Global Leaders
"Global leaders are those who successfully impact the actions and beliefs of others on a worldwide basis."
(Morrison, 2001)
Examples:
Steve Jobs
Barack Obama
Bill Gates
Donald Trump
Henry Ford
Richard Branson
Aung San Suu Kyi
Anita Roddick
CASE STUDY
Knight Frank Australia
In the recent Knight Frank World Conference held in Kuala Lumpur, Kevin Coppel, the Managing Director of Knight Frank Australia was appointed to become the Head of Asia Pacific. This means that he will be managing the property business in the growing Asia Pacific region and he will be relocating to Singapore Head Office at the end of January 2014.
GLOBAL LEADERSHIP
SOLUTION??
Hire local experts, e.g. lawyers that are familiar with local rules and regulations
Acquisitions or merger with experienced local business, e.g. Newmark Grubb Knight Frank
Do a research and/or business plan prior to making any strategic decisions
Challenges
Different cultures
1. Habits
2. Trends
3. Behavior and response
4. Beliefs and values
5. Preferences
Solutions
Adopt the appropriate policies
Better understanding in different cultures
Analyze local business practices
Decide the right target market
Cross-cultural PR Consultancy
Cross-cultural awareness training
Challenges:
i. Gender stereotypes
ii. Gender equality
iii. Development of cultures
iv. Unconscious bias
Solutions
i. Promote females
ii. Development in leadership prototypes
iii. Promote gender equality in workplace

Challenges:
Differences in business priorities
Leadership ethics differ for every country
External connection (Stakeholder, investor)
Awareness to different issues in different countries

Solutions:
Reconsideration of business prospect
Put more focus in regards with social issues influencing the business
Develop the company mindset and principle to a global scale
Increase values and respect towards different culture
Support growth and development of the country

ECHNOLOGY
TECHNOLOGY
Case Study
KFC (Kentucky Fried Chicken) rules the roost when it comes to serving chicken. One of the world's largest fast-food chains, the company owns and franchises more than 17,000 outlets in about 115 countries. (More than 5,100 locations are in the US.) The restaurants offer the Colonel's trademark fried chicken (in both Original Recipe and Extra Crispy varieties) along with chicken sandwiches, chicken pot pies, crispy chicken strips, mashed potatoes and gravy, and potato wedges. Its locations can be found operating as free-standing units and kiosks in high-traffic areas. More than 25% of the restaurants are company-operated. KFC Australia is a unit of fast-food franchisor YUM! Brands, which also operates Pizza Hut and Taco Bell
How does KFC make the international business success?
Delivery system
Product
Advertisement
Marketing and Networking
Australia
(Drive-in System)
Humanization design (reduce the waste of time)
Reduce the labour cost (Because of the high labour cost of australian)
Content the customers’ wants (After 9 pm)
Order from the earphone to make 100% sure
China
(Home Delivery System)
Convenient way to pick up the food
No worries about their delivery service and just stay in your location
Just make a phone call or order in the internet
Different delivery methods, but the same benefits because the different delivery environment in different country.
Australia
make the fried chicken to be the main product to cater to the taste of Australia
Product development like the thick fries to beat the McDonald one, and pay more attention to develop the different type of fried chicken to beat the hamburger type of McDonald
Put the product in the insulation can to keep the product warm

China
Make the hamburger to the main product and different type of hamburger like fish burger, steam-BBQ chicken burger, different types of wrap and also the lunch box and the kid’s meal.

To make the different product in different country because of Different culture and different market demand.
Product development in ongoing, always has the new product to come into the market to cater the chinese market and also has the breakfast beginning at 6 which is Chinese tradition and the KFC traditional breakfast
Also has the product insulation
Australia
To show the lifestyle of Australia which contains simple, funny feelings
To catch the customers’ thinking and make them to take the notice of it

China
To catch the customers’ eyes on it and make them have the interest on it
To use the advertisement to beat the bad news for KFC in China

Different advertisement form to make the best benefits for each country.
Australia
use the form of retail shop, the shop beside the main road and food court to attract the customer
use the limited edition product to let the customer feel the freshness
to use the discount product to attract the customer

China
use the form of retail shop with the kid’s game room and kid’s meal contain with the kid’s toy and always open on the best location
To conduct the competition like basketball competition to attract the people to come and know more about KFC
Have the celebration of birthday for kids and special meal

Use the different networking and marketing to get the same value
CONCLUSION
KFC uses technology which contains delivery system, product management, advertisement, marketing and networking to manage their business around the world and make the business in every country to be successful, Not only they are managing a business, they are managing their Brand. Therefore, in different business environments, as long as you can keep up with change and adopt the most recent technology, a successful business is not difficult to reach.
EFERENCES
LIFESTYLE
EXCHANGE RATE
Implications:
fluctuations of exchange rate in the market (appreciation and depreciation)
e.g. market determined exchange rate like in Australia
government-determined exchange rate like in China
Reasons for holding foreign currencies:
for trade and investment purposes
to take advantage of interest rate differentials
to speculate

Solutions:
determine exchange rate in advance
TAX RATE IN DIFFERENT COUNTRIES
Company tax rate differs in each countries and therefore some businesses wants to take advantage of lower tax rate to:
minimize costs (income tax expense)
maximise profits
take advantage of tax benefits
ECONOMIC CONDITIONS IN DIFFERENT COUNTRIES
Culturally Endorsed Leadership Theory Dimensions
The success of a global business is highly dependent on the economic health of the individual countries in which the business operates.
e.g. During the GFC the businesses in the U.S. suffer the most, highlighted by the negative GDP growth in the U.S. during the GFC period (2008-2009)
ECONOMIC CONDITIONS IN DIFFERENT COUNTRIES
Compared to the U.S., the Chinese economy was not so badly affected as seen in the graph, the GDP growth only took a little dip between 2008-2009 before recovering in 2010.
ECONOMIC CONDITIONS IN DIFFERENT COUNTRIES
Here is a comparison between major economies during the GFC up until 2012.
ECONOMIC CONDITIONS IN DIFFERENT COUNTRIES
A comparison between China and Australia - factors which may affect the country's economic conditions.
CHINA
Pollution
Public unrest
Lack of the rule of law
Poor government regulatory environment
Socialism
social ownership

AUSTRALIA
Normal overall conditions
Capitalism
private owner
ECONOMIC CONDITIONS IN DIFFERENT COUNTRIES
A comparison between China and Australia - factors which may affect the country's economic conditions.
ECONOMIC CONDITIONS IN DIFFERENT COUNTRIES
A comparison between China and Australia - factors which may affect the country's economic conditions.
Full transcript