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Transcript of Sesame Street
The Social Change
Internal Environment Analysis
External Environment Analysis
Sesame Workshop’s social impact theory effects disadvantaged children on a global scale; the show creates entertaining programs that use education to address issues regarding emotional well-being, health and wellness, and respect and understanding.
By Riley Bright, Aubree Brown, Nicolas Coloutas, Olivia Meny
Mission: to use the educational power of media to help children everywhere reach their highest potential
Operating Model: production, content, and research.
Challenge: an "edutainment" TV show had never been done before
Board of Governance
“Inclusive, collaborative, passionate, and respectful of work-life balance. People who are here really want to be here” -Shari Rosenfeld
Sesame Workshop's research method is impeccable and has been proven successful by numerous studies
Because Sesame Street uses funding from multiple sources, and is in its 44th season, we believe it can withstand the tests of time and is extremely sustainable
Cooney conducted a feasibility study to gauge the effectiveness of a fun, educational television program aimed at
preparing toddlers for school
Received $8 million grant to produce the show from organizations such as Carnegie Corporation, Ford Foundation, Corporation for Public Broadcasting, and the United States Office of education
November 10th, 1969:
pilot episode of Sesame Street aired on PBS
Prepare inner-city children for school in the following areas:
The Physical Environment
The Social Environment
Idea for Sesame Street began at a dinner party between Carnegie Foundation vice president,
and public television producer,
Joan Ganz Cooney
Sesame Workshop is watched in over 150 countries.
In 30 countries,
it is produced locally
so it can address issues
specific to each one.
How Sesame Street funding is broken down
Empowering Children Through Education
Addressing Global Health Issues and Hunger
Spreading Ideas of Mutual Respect
Government Funding Cuts
Replaces Social Interaction
Watched in Over 150 Countries
Produced Locally in 30 Countries
Smart Marketing Skills
Several Sources of Funding
Market Specific Curricula to Preschools
Impressive Social Return
Social and Monetary Return
1. Underprivileged Children
2. Families in the U.S. and Abroad
3. Teachers and Schools