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Sesame Street

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by

Olivia Meny

on 18 June 2014

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Transcript of Sesame Street

How to Get to Sesame Street
The Social Change
Internal Environment Analysis
Discussion
Background
External Environment Analysis
Summary
Sesame Workshop’s social impact theory effects disadvantaged children on a global scale; the show creates entertaining programs that use education to address issues regarding emotional well-being, health and wellness, and respect and understanding.
By Riley Bright, Aubree Brown, Nicolas Coloutas, Olivia Meny
Mission: to use the educational power of media to help children everywhere reach their highest potential
Operating Model: production, content, and research.
Challenge: an "edutainment" TV show had never been done before
Board of Governance
“Inclusive, collaborative, passionate, and respectful of work-life balance. People who are here really want to be here” -Shari Rosenfeld
Sesame Workshop's research method is impeccable and has been proven successful by numerous studies
Because Sesame Street uses funding from multiple sources, and is in its 44th season, we believe it can withstand the tests of time and is extremely sustainable


1966-1968:
Cooney conducted a feasibility study to gauge the effectiveness of a fun, educational television program aimed at
preparing toddlers for school

1968:
Received $8 million grant to produce the show from organizations such as Carnegie Corporation, Ford Foundation, Corporation for Public Broadcasting, and the United States Office of education

November 10th, 1969:
pilot episode of Sesame Street aired on PBS
Prepare inner-city children for school in the following areas:
Original Goal
Symbolic Representation
Cognitive Processes
The Physical Environment
The Social Environment
Idea for Sesame Street began at a dinner party between Carnegie Foundation vice president,



Lloyd Morrisett

and public television producer,



Joan Ganz Cooney
1966
Today
Sesame Workshop is watched in over 150 countries.
In 30 countries,
it is produced locally
so it can address issues
specific to each one.
Resource Strategy
How Sesame Street funding is broken down
Video
http://www.sesameworkshop.org/what-we-do/our-research-model.html

Empowering Children Through Education
Addressing Global Health Issues and Hunger
Spreading Ideas of Mutual Respect
Global Expansion
Utilizing Media
Threats
Opportunities
Growing Competition
Government Funding Cuts
Strengths
Weaknesses

Experimental
Replaces Social Interaction
Production Cost
Government Funding

Widespread Effect
Validated Research
Adaptable
Technologically Advanced
44 Seasons
International Acclaim
Topical Issues
Watched in Over 150 Countries
Produced Locally in 30 Countries
Smart Marketing Skills
Several Sources of Funding
Market Specific Curricula to Preschools
Impressive Social Return
Likely Sustainability
Social and Monetary Return
Social Return
1. Underprivileged Children
2. Families in the U.S. and Abroad
3. Teachers and Schools
4. Society
Public Served
http://www.sesameworkshop.org/what-we-do/our-initiatives/military-families.html?o=90&c=featured
Full transcript