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Cassandra Quarry

on 6 September 2013

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Transcript of Storyboards

Existing Ideas (Advertisements)
Business Graphics
In this Planning section of this presentation, different aspects will be looked at such as Graphical Communication, who the target audience is, existing ideas, developing on ideas, cinematography, props, costumes, lighting, and set designs.
Camera Angles
Cinematography is "the art of making motion pictures."
Camera Shots
Thank-you Water is a non-profitable organization which sells bottled water to retail stores where they can then sell them to the everyday Australian.
Target Audience
Existing Ideas (Storyboards)
Props, Costumes & Set Designs
Graphic Communication
Any profits which are made by Thankyou water help fund clean water projects in developing nations. For every bottle sold, one person has the opportunity to have clean water for one month.
There vision is “To empower the everyday Australian to change the world through a simple choice within their everyday life.”
Graphic communication is communication which uses graphic elements. These elements can include symbols (for example glyphs and icons), images (drawings and photographs) and can also include the passive contributions of substrate, colour and surroundings. It can be said to be the process of creating, producing and distributing material which incorporates words and images to convey data, concepts and emotions. Visual material such as drawings, photographs, slides, transparencies and sketches are used to in Graphic Communication. Plans, refinements and a rough map sketch which shows the way, could be considered graphical communication. Any medium that’s uses graphics to convey a message, instruction or idea is involved in graphical communication. One of the most widely used forms of graphical communication is drawings.

Just as you need to look at existing storyboards, it is also important to look at existing television advertisements, in order to gain an understanding about what the storyboard is going to be creating.
The audience for this product, is the general public of Australia. Every person drinks water regularly, as half a billion dollars is spent on bottled water each year in Australia. The Television Ad should be targeted so that it would interest Australian’s as whole and should be viewed at an appropriate time when there is the most viewers.

In an Advertisement the logo of the company should be included. The company could be small or big and would still need to include this aspect in some point in the Advertisement in order to create brand recognition. The image on the left shows many different logos, including brands such as KFC, Sony and Ebay, all of which include their logo in any Advertisement they produce.
Graphical Communication - Logos
Pepsi Advertisement
The video which is shown, not only shows the Logo of the brand Pepsi in the advertisement, but also shows the product which they are advertising. The logo of the brand is shown in the end of the advertisement in the "o" in more at the end of the Advertisement.
Pepsi Logo
On the left shows an image of a Hungry Jack's advertisement. In this advertisement, the logo is shown on the bottom right corner. In every Hungry Jack's advertisement, the logo is shown.
Hungry Jacks Logo
Visual communication is the communication through visual aid. Although it is primarily associated with two dimensional images, it includes; signs, typography, drawing, graphic design, illustration, colour and electronic resources. Visual communication solely relies on vision and explores the idea that a visual message with text has a greater power to inform, educate or persuade a person. The term 'visual presentation', is used to refer to the actual presentation of information.
Visual Communication
What is a Storyboard?
A Storyboard is a graphic organizer in the form of an illustration or images displayed in a sequence with the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.

Before deciding on a final storyboard, existing idea (meaning storyboards which have already been created for other purposes) should be look at to provide an idea of how proper or typical storyboards are presented.
This first storyboard is presented in only black and white. It does not provide a description of the cues, camera angles, costumes, lighting, etc. It is evident that this storyboard has been sketched by pencil with little aid from a computer. AT the top of the page there is a title for the storyboard.
Existing Idea One
This second storyboard, unlike the first one, is shown in color. However, the storyboard still does not include any description of each scene. The storyboard contains 20 scenes, all which have been created using a computer program.
Existing Idea Two
This third storyboard is shown in color. It is not computer generated, and instead coloring pencils have been used to create the storyboard. There are only six different images shown, although the six images are detailed enough that a general description of the story can be seen. It is evident that this storyboard is related to an advertisement for a car cleaning product.
Existing Idea Three
This third storyboard is shown in color. It is not computer generated, and instead coloring pencils have been used to create the storyboard. There are only six different images shown, although the six images are detailed enough that a general description of the story can be seen. It is evident that this storyboard is related to an advertisement for a car cleaning product.
Existing Idea Three
Existing Idea Four
The fourth storyboard has been drawn using pencil and is shown in black and white. There are directions which are found under each image shown. There is also special effects shown, for example beside the sixth box, there is a direction saying, "bright flash".
Existing Idea One
The props, costumes and set designs are all important aspects to consider when creating an advertisement. However, in the process of developing a storyboard these three aspects do not need to be looked at in great detail.
Existing Idea Two
Set Designs
A prop is any object which is considered to be movable or portable on a stage and/or set. It must be distinct from the actors, scenery, costumes and electrical equipment.

One of the most prominent places were a person might see a costume would be in theater, film and on television.WIth a combination of other aspects, costumes portrayed in this way can help the actors portray character's age, gender, profession, social class, personality and ethnicity.
A set design should include the following aspects;
A basic ground plan showing all stationary set elements.
Composite ground plan showing all moving scenic elements, indicating both their onstage and storage positions.
Section of the stage space incorporating all elements.
Front elevations of every set element, and additional elevations or sections of units as required.
Special Effects
The amount of space which is seen in one shot or frame is called a camera shot. A camera shot is used to demonstrate different aspects of a film’s setting, characters and themes. This makes them important in shaping meaning into a video, whether it be a film, television show or an Advertisement.
Camera angles can often be confused with camera shots, although they are different. Where a camera shot is used to demonstrate different aspects of a setting, theme and characters, camera angles are used to position the viewer so that they can then better understand the relationships between the characters. These are important in shaping meaning in a film/video as well as any visual texts.
An extreme long shot contains a large amount of landscape. It often is used at the beginning of a scene to establish a general location. (Also known as establishing shot). On the left shows an image of an extreme long shot. Not a lot of detail can be shown about the character, although the landscape around the character can be seen.

Extreme Long Shot
A long shot contains landscape but provides the viewer with a more specific idea of the setting. Below shows an image of a long shot. Only small detail can be shown about the character, although the landscape around the character can still be seen.
Long Shot
A full shot shows a complete view of the characters. From this shot, viewer can take in the costumes of characters and may also help to demonstrate the relationships between characters. On the left shows an image of a full shot. More detail can be seen about the character, like there clothes and how they are reacting to events that are around them.

Full Shot
A mid shot shows the character/s from the waist up. Viewers can see the character’s face more clearly as well as their interaction with other characters. (Also known as social shot). Below shows an image of a mid shot. This shot was taken from the waist up and shows facial expressions, how they are acting with characters better then the full shot.

Mid Shot
A close-up shot only contains one character’s face. It enables viewers to understand the actor’s emotions and also allows them to feel empathy for the character. (Also known as a personal shot). On the left shows an image of a close-up shot. The shot shows a close up of a face, where the facial expressions can clearly be seen and identified.
Close-up Shot
An extreme close-up shot contains only one part of a character’s face or other object. This technique is common in horror films. This particular shot creates an intense mood and provides interaction between the audience and viewer. On the right shows an image of an extreme close-up. Only one part of the body can be seen in this shot, which is the eyes.

Extreme Close-up Shot
Lighting is an important aspect in shaping meaning in films. A room which is brightly lit by neon lights might seem to be sterile or a shadowy room might seem eerie and/or scary. The lighting technicians in a film crew have the task of creating lighting to suit the mood and atmosphere of each scene in a film. Lighting is not only used in films but also in visual texts.

A bird’s eye view is an angle which looks directly down upon a scene. This angle is often used as an establishing angle.

Bird's Eye View
A high angle is a camera angle which looks down upon a subject. A character which is shot with a high angle will look vulnerable or small. These views are often used to view the perspective of a character.

High Angle
An eye-level angle puts the audience on an equal footing with the character/s. This angle is the most commonly used angle in most films, as it allows the viewers to feel comfortable with the characters.

Eye-level Angle
A low angle looks up at a character. It is the opposite of a high angle and makes the character seem more powerful. It can make the audience feel vulnerable and small by looking up at the character.

Low Angle
The YouTube clip which is shown, shows an advertisement for the brand, Nolan's Cheddar. In the advertisement, special effects are used to make the mouse appear as though he is 'lifting' the bar of the mouse trap. The lighting in the advertisement also changes with the mood of the scene, as well as the music.
The second Advertisement shown is from a Cadbury chocolate ad. This advertisement is based solely around the idea of special effects. The chocolate which appears to be 'floating' would have been created using special effects. The props in this advertisement include the bowls and the switch which he was stepping on.
A recent and profound innovation in special effects has been the development of computer generated imagery, or CGI which has changed nearly every aspect of motion picture special effects. Digital compositing allows far more control and creative freedom than optical compositing, and does not degrade the image like analogue (optical) processes. Digital imagery has enabled technicians to create detailed models, matte "paintings," and even fully realized characters with the malleability of computer software.
The most spectacular use of CGI has been the creation of photographically realistic images of fantasy creations. Images could be created in a computer using the techniques of animated cartoons or model animation. In 1993, stop-motion animators working on the realistic dinosaurs of Steven Spielberg's Jurassic Park were retrained in the use of computer input devices. By 1995, films such as Toy Story underscored that the distinction between live-action films and animated films was no longer clear. Other landmark examples include a character made up of broken pieces of a stained-glass window in Young Sherlock Holmes, a shapeshifting character in Willow, a tentacle of water in The Abyss, the T-1000 Terminator in Terminator 2: Judgment Day, hordes of armies of robots and fantastic creatures in the Star Wars prequel trilogy and The Lord of the Rings trilogy and the planet Pandora in Avatar.
Planning and use
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