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Push Pin Studio

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Dennis Santarinala

on 14 October 2014

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Transcript of Push Pin Studio

Starting the Design Studio

-Started in 1954 and was based in the city of New York

-Cooper Union graduates Milton Glaser, Seymour Chwast, Reynold Ruffins, and Edward Sorel founded the studio

The Push Pin Influence

As Glaser said in his interview, Milton Glaser: To Inform & Delight, “I realized that history is not my enemy, I should use history as my raw material and incorporate to my design.” They used art and graphic from Renaissance paintings to comic books as their sources of inspirations for forms, shapes, or visual ideas. For that, they often introduced new and unexpected forms. In interview, he said, “Creating a puzzle is like activating the mind, the

Pushpin’s principal co-founders Seymour Chwast and Milton Glaser, brought distinct tastes and preferences –as well as chemistry- to their unique partnership. Chwast savored American comic strips and pop culture while Glaser studied etching in Italy and was passionate for Italian Renaissance paintersy likelihood will remember it and respond to it.” Push Pin combine art and design, which is why it was so attracted to viewers and readers.
Push Pin Studios by: Dennis Santarinala
[ Style ]

Quote from Milton Glaser: To Inform & Delight,
“I don’t like to be classified as Push Pin style.”

Indeed, it is hard to pin point what is Push Pin style. According to Chwast, the desire to state the client’s message in as personal yet as accessible a vocabulary as possible. In another word, Push Pin represents a strong graphic personality and it often based on humors, plays, and surprises.
I enjoy fashion illustration, and I thought it would be great to incorporated my illustration with vector image of butterflies, and here is my final piece of my interpretation of Push Pin Style.

Despite its increasingly notoriety,
Push Pin Studios never appealed to corporate clients, for whom the Graphic was too whimsical. Push Pin Studios was more likely to be hired by pop entrepreneurs and mass culture business.

-Steven Heller
Full transcript