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What is Search Engine Optimization?
Transcript of What is Search Engine Optimization?
build a website that is not only aesthetically pleasing
but highly functional and visible to the search engines. These are "organic" listings on Google We implement SEO strategy so your website can be listed here for free! Take a look at this Google search for "Jackson, MI" Search engine marketing, or SEM, is a way to promote a website by increasing its visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion.
In other words, SEM is simply paying to place your ad appropriately when a key word (which you choose) is searched. Ads can be shown based on keyword terms, geography, time of day, location, etc. Sounds expensive! That must just be for big
companies with big advertising budgets, right? No! That's the great thing about the internet today!
You can make it as big as you want or as small as you want. This is a Google local map. We
can register your business with
Google so your business shows
up on the map when searched for! This is where the paid ads show up. We can show you how to maximize this space to bring more visitors to your site and to your business. The greatest feature of a SEM campaign is it can be completely targeted to the audience you want to reach. Every click can be tracked to ensure ROI goals are reached. Questions? Contact us at (517)914-2486