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What is Search Engine Optimization?

Ok, so I've heard alot about this search engine stuff, what's the difference between search engine optimization (SEO) and search engine marketing (SEM)? Local Logic Media
by

Kenny Seneff

on 19 May 2010

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Transcript of What is Search Engine Optimization?

Ok... So what is Search Engine Optimization and how is that different from Search Engine Marketing? Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines via "natural" or un-paid ("organic" or "algorithmic"). The theory is that the higher a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web That's what it's all about! Being seen where your customers are looking. presence. Sounds great, but how do I get a "natural" listing? That's where we come in! We consult with you to
build a website that is not only aesthetically pleasing
but highly functional and visible to the search engines. These are "organic" listings on Google We implement SEO strategy so your website can be listed here for free! Take a look at this Google search for "Jackson, MI" Search engine marketing, or SEM, is a way to promote a website by increasing its visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion.

In other words, SEM is simply paying to place your ad appropriately when a key word (which you choose) is searched. Ads can be shown based on keyword terms, geography, time of day, location, etc. Sounds expensive! That must just be for big
companies with big advertising budgets, right? No! That's the great thing about the internet today!
You can make it as big as you want or as small as you want. This is a Google local map. We
can register your business with
Google so your business shows
up on the map when searched for! This is where the paid ads show up. We can show you how to maximize this space to bring more visitors to your site and to your business. The greatest feature of a SEM campaign is it can be completely targeted to the audience you want to reach. Every click can be tracked to ensure ROI goals are reached. Questions? Contact us at (517)914-2486
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