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The Social MEDia Course: New Media and Mobile Health
Bertalan Mesko, MDon 10 February 2015
Transcript of The Social MEDia Course: New Media and Mobile Health
Bertalan Mesko, MD, PhD
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Take home messages
Your patients and colleagues probably watch videos and listen to podcasts already
Creating screencasts for your patients, streaming your speeches to colleagues became simple
Choose the mobile platform that suits you best, find relevant mobile apps, try them, rate and give feedback to developers
The next few years will be centered around mobile, wireless and tablet technologies. At least, know about these and be ready to give advice to your patients.
Thank you for the attention!
Take the test
See other courses
The internet and media have changed a lot in the last couple of years
And medical professionals have to
An enormous amount of
When talking to the media
Be open and available
Do not underestimate their medical knowledge
Always ask to see the final version
Get questions or interest areas in advance
Homeless man has golden voice and find job after a Youtube video went viral
Matt traveled around the globe and got offers from travel agencies after his video went viral
Online video rules the era of New Media
In 2006, TIME Magazine's Person of The Year was
Illustrated by Youtube
We don't watch TV on TV any more
But on e.g. Hulu
An important date
23rd of April, 2005.
First video uploaded to a site called Youtube
Acquired by Google for $1,65 billion
4 billion video views daily!
We spend around 2.9 billion hours there a month
Over 400 tweets per minute containing a YouTube link
24 hours of video is uploaded every minute
Domain Youtube.com is registered
Founders Chad Hurley, Steve Chen, and Jawed Karim launch the service
First HD channels
First live concert streamed on Youtube
History of Youtube
Video with the most views
Over 1,600 billion views
Youtube, from the aspect of comments, is one of the least controllable places on the web with trolls and anonymous thought leaders.
Beware of Youtube comments!
Streaming videos live
Justin wore a camera on his cap and streamed his life live, it became a service later
Why should you know about these?
Youtube is the world's 2nd biggest search engine
Full of medical channels and videos
You can stream your presentations or any events
Plenty of patients and doctors being active there
Streams from the OR
There are biomedical video sites for
peer-to-peer information sharing
Is it easier to listen or to read?
Extended lists of medical podcasts are available in the hand-out!
A podcast is a type of digital media consisting of an episodic series of files (either audio or video) subscribed to and downloaded through web syndication.
Many medical journals produce podcasts
One of the earliest medical online radio channels belongs to Dr. Anonymous (Dr. Mike Sevilla from the USA)
You can create automatic podcasts with Odiogo for our blog or website
This medical video from the Fauquier ENT channel has over 75 million views!
Sharing quality medical podcasts about medical conditions with your patients can
save you a significant amount of time
Smartphones and mobile apps
By 2014, mobile Internet is predicted to take over desktop usage.
Eric Topol about Wireless Medicine
at TEDMED 2009
No question about the
of smartphones and tablets in the very near future of healthcare
About mobile health
Apps that can save lives
emergency frequencies of almost all the major police and emergency departments in the U.S.
Generally 2 types of mobile health apps
For medical professionals
Looking for medical iPhone and Android apps?
1) Webicina.com curates mobile apps dedicated to medical conditions or specialties.
2) iMedicalApps and PalmDoc are related blogs.
3) Medical apps for iGadgets on Appolicious.
4) Android health apps on Androlib.com and AppBrain.
See Hand-out for details!
At around 7 p.m. that day in July, she tweeted, "I've had a serious injury and NEED Help! Can someone please call Winding Trails in Farmington, CT tell them I'm stuck bike crashed in woods."
Within minutes, six of her Twitter followers called the Farmington police.
S.O.S. via Twitter
Blood sugar monitoring in Diabetes
Parents can see the baby via mobile
App for people with color blindness
And many more examples from
almost all conditions
Practice where skin pictures can be submitted
Checking clinical cases with Prognosis app
Check the author of the app
Check the reviews, comments and ratings
Make sure the app comes from a reliable company and is updated regularly
There are apps specifically designed either for Android, iPhone or iPad.
PocketBody app for anatomy
ECG on iPhone
Up-to-date medical mobile apps and tests
+ an amazing number of other examples covering
almost all medical specialties
iPad & iPad2
Android Galaxy Tab and many others
Easy to use, can substitute laptops for fast information management and social media channels.
Layar, worlds first mobile Augmented Reality browser
In the Netherlands, GPS locations of semi-automatic defibrillators are uploaded
We will see more information about the world through our camera
Seattle Mama Doc
You don't have to say the same common explanations or descriptions again and again (e.g. about a medical condition) but can share a link where your podcast is available.
But it can start with a text message
(not exclusively on smartphones)
First use of Google Glass in the OR was reported