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Bill Paley, CBS Radio
Transcript of Bill Paley, CBS Radio
Bill Paley, CBS Radio
Owned lumber mill outside Kiev.
Took a trip to New York.
Came back and got his family and moved to U.S. settling in Chicago. 1884
Talent for blending tobacco
Established the Congress Cigar Company
Sam son Bill (born 1901) Went to college and in the summer worked in the family factory.
One summer he opts to sponsor a radio advertisement for the company on WCAU Philadelphia. $50 a week he got a ten-piece orchestra and a singer.
Miss La Palina show.
Uncle Jake notices the expenditure and calls it frivolous at best.At first Bill takes heat but later becomes hero when sales go up.
They were spending a half a million a year on print advertising and never got stopped in town.
Sam and Jake sell the company in 1927 just before the great depression to Dillon Read for $30 million.
Young Bill noticed that a fledgling radio station with a first floor office in New York city was for sale.
Bill Paley (27) purchases CBS in 1928 for $400,000. Housed in only one floor of the Paramount Tower, NY.
NBC controlled the wires, forced to break up into the Red and Blue networks. (Blue became ABC in 1941)Backed by Sam and Jake
First year CBS posted gross earnings of $1.4 million. By the third year the company posted earnings of $4.7 million
By 1937 CBS reported earnings $27.7 million and it owned 114 radio stations.
NBC created dramatic programs and sold them to the affiliates.
Paley created great programming and gave it to the affiliates FREE.
He got a lock on time in return.
Programs: Bing Crosby, Will Rogers, Frank Sinatra, Jack Benny, Amos n Andy, George Burns, Red Skelton, Edward R. Murrow.
Paley created great programming and gave it to the affiliates FREE.He got a lock on time in return.Programs: Bing Crosby, Will Rogers, Frank Sinatra, Jack Benny, Amos n Andy, George Burns, Red Skelton, Edward R. Murrow.
Franklin Delano Roosevelt
For more than 150 years very few Americans had heard their president.
Fireside chats: 1933 Herbert Hoover had one person handling about 40 letters a day. After the “chats, FDR was receiving more than 4,000 letters a day
Stores could not keep up with the demand for radios.
A generation still remembers Fala
As many as 50 million Americans were regularly listening to the broadcasts
FDR died in his fourth term in office
22nd Amendment to the U.S. Constitution (read in class)
FDR memorial in Washington D.C.
Paley Center Beverly Hills