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SEMIOTICS

An introduction to Semiotics
by

Penny Sully

on 22 October 2012

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Transcript of SEMIOTICS

AN INTRODUCTION
by PENNY SULLY Famous Semioticians
Ferdinand de Saussure
is seen as the Founder Born in 1857 in Switzerland we could try using the word 'LINKS' Signs -
we think of a road sign,
or a sign for the Pub, Other early developers of the study of semiotics are:
Claude Levi-Strauss and Charles Sanders Peirce
and more modern philosopher Roland Barthes All around us, what we see, hear, touch
feel, and even taste, are 'LINKS' being made
via our memory or association to
and which are similar with, or are
the complete opposites of,
what we are seeing, feeling,
hearing or touching.
Sometimes we are aware of doing this,
but much of the time we are not aware
and are taking in information about
what we see, hear, feel or touch WHAT DO YOU SEE? (ICON)
Think of all the LINKS
you can make to this picture. LINKS
1.You may recognise the flower as a POPPY.
2.By saying the word,Poppy, you may feel a link to
some past memory or even a name of a girl or pet.
3.The field of poppies maybe something you have
seen and so recall that day or experience.
4. You may think of rememberance day and the World
Wars.
5. The single flower in the foreground could symbolise
to you the futility of war
WE COULD GO ON AND ON....... How many LINKS can you
make when you look at
just one still image taken
from film 'Toy Story 3'?



Combinations of ICONS, SYMBOLS
and INDEX Links. SEMIOTIC LINKS YOU WILL BE MAKING - KNOWINGLY OR UNKNOWINGLY
1. The wooden bed - can make you think of 'rustic'
folksey or comfort
2. The clouds on the wall paper - of summer days, and as
it is a 'cartoon' cloud shape that will remind you of
cartoons you look at as a child
3. Woody character- the traditional American Cowboy, with all
the history and the traditions that re-affirms the American pioneer spirit of the past. 'Cowboys and Indians'
4. Buzz Light Year character - the American Space Programme,
the brave pioneer spirit but this time that is looking into the future. 'To Infinity and Beyond'
5. Even the body language of the two figures will be giving you
information and forming LINKS- confident and trusting, the 'good friends' (See Woody's arm around the shoulders) together through thick and thin.
6. You have also accepted this 3D animation as normal reality. The word - Tree The word tree -
Does not show tree or sound like a tree
but together with the memory of what is
associated with that word you think of
tree and you will all think of type of tree
differently and in a different way.
We can also say what the tree is NOT like, to help
clarify it concept of 'Treeness'. The meaning of
language -all forms
of language
sight, shape, sound
or Words, Images, sensations The object How you recieve the information you are
looking at, feeling, touching or hearing will
be influenced by:
Your memories your experiences,
Your upbringing,
Your education,
Where you live,
Your nationality,
Your ethnicity,
Your culture
The language you speak or even your height. YOU! SEMIOTICS SEMIOTICS
THE STUDY OF SIGNS
or a 'SIGN SYSTEM' 'SIGNS'- A CONFUSING START THIS IS THE CONFUSING PART! SUBLIMINALLY -SUBCONSCIOUSLY
WE ARE BEING INFLUENCED WITHOUT
KNOWING IT!! LINGUISTICS Photographs are a
FORM of
visual LANGUAGE. (ICON) WHY HOW WHAT EXAMPLE 1 EXAMPLE 2 Henri Cartier-Bresson
Seville Spain 1933

Contrast of boys playing and the bomb
blasted buildings
Life and War WHY DO WE NEED SEMIOTICS?
1. To gain a deeper level of understanding of our 'world.'
2. To give a deeper meaning to and understanding of the Photographs we take.
3. In Advertising- semiotics is widely used.

Everything in an Advert has been carefully selected to reinforce the messages that the company wants you to see. Some would say to a level of brain washing or propaganda.

Look at this example:
Even with the Spanish titles we can understand the messages.
Look for the number of times you see the colour red-
The number of times you see someone smile-

(or if the link does not work- analyse the image) Signifier
material that has meaning Signified -The meaning Peirce describes 'Signs' or Links
as being
ICONS -clear representation of something
INDEX - indicates something -fire indicates smoke
SYMBOLS - not a clear representation of
the real thing PEIRCE This is a SYMBOL of a tree This is a SYMBOL of a head.
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