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Case Analysis: Google In China
Transcript of Case Analysis: Google In China
Section 3: Group 6
Recommendations for Google
Inconsistent Template (for China)
Choice of Product Components
Continue with Google.cn and expand with Gmail and Blogger products.
Provide Google services- but without Chinese government restrictions.
Leave Chinese market.
Stay in China and continue expansion.
Google.cn is not equally equipped in regards to components offered:
Gmail & Blogger
Undesirable censorship results in possible ethical disputes:
Is information a privilege or a right?
Number of Google Users
Tarnished Company Image
Solution : Alternative 1
"Don't Be Evil"
Unethical actions for the sole purpose of generating higher profits
Current negative reputation for slow connectivity speeds
Developed negative publicity & protestors
Compared to "Nazi collaborators"
Direct result of short term problems
Continue with Google.cn and expand with Gmail & Blogger
Provide Google services, but without Chinese government restrictions.
Leave the Chinese market.
Increased number of users
Untapped potential, increased market share
Risk of a lack of privacy and security measures
Damages customer image
Less scrutiny = positive reputation
Still obtain users
Decrease in service quality
Decrease in quality of consumer relations
Legal implications & repercussions from Chinese government
Positive impact on company image
Positive impact on stock price
Waste of resources and investment
Reduceses number of Google users
Loss of market share
China sees 19% jump in internet users. (2006, Jul 20).
Wall Street Journal
Retrieved on October 25th 2014, from http://search.proquest.com.uproxy.library.dc-uoit.ca/docview/398965677?accountid=14694
Dan, G.E., & Hadow, .N. (2007). Just Doing Business or Doing Just Business: Google, Microsoft, Yahoo! and the Business of Censoring Chinas Internet. Journal of business ethics , 79 219-334, Retrieved from http://download.springer.com.uproxy.library.dc-uoit.ca/static/pdf/93/art%253A10.1007%252Fs10551-007-9373-9.pdf?auth66=1414256944_93dc1d60efac4508290b6fe435dfc066&ext=.pdf
Google loses market share in wake of china concerns. (2006). Sunday Business, Retrieved from http://search.proquest.com.uproxy.library.dc-uoit.ca/docview/333240356?accountid=14694
Kim, S. W., & Douai, A. (2012). Google vs. china's "great firewall": Ethical implications for free speech and sovereignty. Technology in Society, 34(2), 174-181. doi:http://dx.doi.org/10.1016/j.techsoc.2012.02.002
Petrie, C.(2010), "Is Google Evil?," Internet Computing, IEEE ,14(3) , 92-96 , Retrieved from http://ieeexplore.ieee.org.uproxy.library.dc-uoit.ca/stamp/stamp.jsp?tp=&arnumber=5481374
Gantt Chart: Google In China
Stay in China and develop Gmail, Blogger and possibly others
Solution best meets decision criteria
Most profitable alternative
Results in the most Google users
Reduces negative company image
Increase market share
No alternative addresses all these problems.
In order to address all problems, it is going to require multiple courses of action- not just one alternative.
However it addresses problem number one, as Google will implement their products and services they offer to the rest of the world.
In the event that our services are not well received, we will retract these services from China and rethink our implementation strategy.
If negative publicity continues to be a problem, we will withdraw google.cn from China completely.