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Cost-Effective Online Marketing Strategies for your Eyecare
Transcript of Cost-Effective Online Marketing Strategies for your Eyecare
by Mark Dolabany
Best Image Optical, Inc.
My "Focus Group"
My "Sales Manager"
My "Wardrobe Stylist"
My "Travel Agent"
Online Marketing Strategies
Create a Website
Sign-up to Local Directories
Promote with Video
Promote on Social Media
Create a Blog
Submit Press Releases
Email your Customers
Google Keyword Planner
Keywords & S.E.O
My Reason for the Course
Sharing My Experience
Description of Course
What are Keywords & S.E.O.?
How are they used?
How do you find the right Keywords for your business?
1 Create a Website
Choose a Name Related to your Business/Industry
> Incorporating your Business
> ex. ABC Optical >> abcoptical.com
> Tip: Don't Use Numbers, Abbreviations, Etc.
At the very least >> Buy your Domain Name
The place where your Website "Lives"
READ THEIR REVIEWS!
Using a Preset Template include:
> NAP (should be text not an image)
> Business Services, Hours, Staff Introduction
> Add your Logo, Images of your Office, Staff, Product
> Rename pictures
Choose a "Responsive" Template
> Test all Platforms
2 Sign-Up to Local Directories
a. Register your Business on
Leading Search Engines
Be Informative, Relevant, Provide Answers & Solutions
Do not add Music
> Bounce Rate (Visit 2-3pgs)
Include your Keywords
b. Other Important Directories...
c. Manage Your Listings
Always Verify Information
Use Keyword Rich Descriptions
> Rename pictures/Keywords
Respond to Reviews
Report, Thank them &
Provide an incentive to Return
Respond, Thank them,
& Use it with their permission
3 Promote with Videos
4. Link your Website (URL)
3. Make your Title & Description
1. Create a Free Account on YouTube
2. Upload a Compilation of Photos
or Video Clips
Add music, text, and effects
Keep length under 2 minutes
Tip: Post at least
once a month
Other video-making programs
4 Promote on Social Media
Social Media Platforms
Establish your network of Friends, Create a Fan Page, Build Relationships
Spread the word, Share Knowledge, Create Relationships, Gain Followers
Your Profile and then your Company Page, Build your Network, Join Groups and Discussions
Instagram & Pinterest:
Post Pictures Rename, Hashtag #
A must! Very Google Friendly
Get a Social Media Planner
Promote Business, Knowledge, Services
Target your Local Community
Connect with Local Merchants
Post onto Friends' Pages & Repost their shares
Share Valuable Information
Post Pictures (Rename with Keywords)
Add your URL to each Post
Link to your YouTube channel & others
5 Start a Blog
Why a Blog?
Valuable Tool for Businesses
Engagement with Customers
Share Expertise, Product, Services
Every post is a Long-Term Asset
Build Brand Awareness
Help Increase Presence on Search Engines >> High SEO, Low Cost
NO Professional Web Designer Needed!
Articles Available for Purchase
> Credit author, Cite Sources
Don't Copy & Paste
6 Submit Press Releases
7 Promote with Email
a. Acquire Customer & Prospect Emails
b. Grow your Contact List with a Website Form
> Call - to-Action
h. Choosing a Simple
d. Set up your Auto-responder
e. Send an Email Once a Month
f. Simple, Meaningful,
> Buy vs. Sell
Outsource your writing...
private label rights (PLR)
ex. Automakers, Pepsi Ads
Top - of - Mind
Incentives to SignUp
> Lens Cleaner
> Microfiber Cloth
> Adjustment and Maintenance
Do not upgrade!
Press Releases are...
VCA 2.2 years...
Share your Videos
> Add fishbowl or signup sheet
> Consultation, Closing of a Sale
> Disclaimer - Anti-Spam Laws
Create a Local Experience
Top Level Domain (TLD) .actor .diet
g. Encourage Reviews,
Send a Direct Link