Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Cost-Effective Online Marketing Strategies for your Eyecare
Transcript of Cost-Effective Online Marketing Strategies for your Eyecare
by Mark Dolabany
Best Image Optical, Inc.
My "Focus Group"
My "Sales Manager"
My "Wardrobe Stylist"
My "Travel Agent"
Online Marketing Strategies
Create a Website
Sign-up to Local Directories
Promote with Video
Promote on Social Media
Create a Blog
Submit Press Releases
Email your Customers
Google Keyword Planner
Keywords & S.E.O
My Reason for the Course
Sharing My Experience
Description of Course
What are Keywords & S.E.O.?
How are they used?
How do you find the right Keywords for your business?
1 Create a Website
Choose a Name Related to your Business/Industry
> Incorporating your Business
> ex. ABC Optical >> abcoptical.com
> Tip: Don't Use Numbers, Abbreviations, Etc.
At the very least >> Buy your Domain Name
The place where your Website "Lives"
READ THEIR REVIEWS!
Using a Preset Template include:
> NAP (should be text not an image)
> Business Services, Hours, Staff Introduction
> Add your Logo, Images of your Office, Staff, Product
> Rename pictures
Choose a "Responsive" Template
> Test all Platforms
2 Sign-Up to Local Directories
a. Register your Business on
Leading Search Engines
Be Informative, Relevant, Provide Answers & Solutions
Do not add Music
> Bounce Rate (Visit 2-3pgs)
Include your Keywords
b. Other Important Directories...
c. Manage Your Listings
Always Verify Information
Use Keyword Rich Descriptions
> Rename pictures/Keywords
Respond to Reviews
Report, Thank them &
Provide an incentive to Return
Respond, Thank them,
& Use it with their permission
3 Promote with Videos
4. Link your Website (URL)
3. Make your Title & Description
1. Create a Free Account on YouTube
2. Upload a Compilation of Photos
or Video Clips
Add music, text, and effects
Keep length under 2 minutes
Tip: Post at least
once a month
Other video-making programs
4 Promote on Social Media
Social Media Platforms
Establish your network of Friends, Create a Fan Page, Build Relationships
Spread the word, Share Knowledge, Create Relationships, Gain Followers
Your Profile and then your Company Page, Build your Network, Join Groups and Discussions
Instagram & Pinterest:
Post Pictures Rename, Hashtag #
A must! Very Google Friendly
Get a Social Media Planner
Promote Business, Knowledge, Services
Target your Local Community
Connect with Local Merchants
Post onto Friends' Pages & Repost their shares
Share Valuable Information
Post Pictures (Rename with Keywords)
Add your URL to each Post
Link to your YouTube channel & others
5 Start a Blog
Why a Blog?
Valuable Tool for Businesses
Engagement with Customers
Share Expertise, Product, Services
Every post is a Long-Term Asset
Build Brand Awareness
Help Increase Presence on Search Engines >> High SEO, Low Cost
NO Professional Web Designer Needed!
Articles Available for Purchase
> Credit author, Cite Sources
Don't Copy & Paste
6 Submit Press Releases
7 Promote with Email
a. Acquire Customer & Prospect Emails
b. Grow your Contact List with a Website Form
> Call - to-Action
h. Choosing a Simple
d. Set up your Auto-responder
e. Send an Email Once a Month
f. Simple, Meaningful,
> Buy vs. Sell
Outsource your writing...
private label rights (PLR)
ex. Automakers, Pepsi Ads
Top - of - Mind
Incentives to SignUp
> Lens Cleaner
> Microfiber Cloth
> Adjustment and Maintenance
Do not upgrade!
Press Releases are...
VCA 2.2 years...
Share your Videos
> Add fishbowl or signup sheet
> Consultation, Closing of a Sale
> Disclaimer - Anti-Spam Laws
Create a Local Experience
Top Level Domain (TLD) .actor .diet
g. Encourage Reviews,
Send a Direct Link