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Earth hour was founded in 2007, in sydney
Transcript of Earth hour was founded in 2007, in sydney
So why select Captain Planet to deliver your Earth Hour 2014 Project?
Quote: ‘The future depends on, what you do today’ (Mahatma Gandhi 1869-1984)
Captain Planet encompasses; Experience, Attention to detail, Total quality management, Professionalism, Inspiring concept utilising motivational and creative tools
Excessive target market, spiraling huge media coverage nationwide, audience awareness, inform & inspire.
Transformed for their view and actions on the hour, and beyond the hour.
Emphasise our message of ‘We Care’ for our planet.
This is why we will deliver you the best solution to marketing Earth hour 2014, within budget, with long term prospects and absorbing positive public relations throughout the campaign.
Finally, don’t forget….TURN OFF THE LIGHTS!!!
EARTH HOUR GROWING
Six years ago, earth hour began
Grow from 1 country to 7 continents
Two million to hundred of millions
1 city to 7000 cities
Flash mob Brisbane, part of earth hour 2014
Spread awareness of earth hour message
Social media attention
Young adults, students
WWF mission, sustainable future
Get attention of nationwide media
I will if you will, getting people to interact
Staff (2 assistants)
Performers (200 student volunteers)
Filming Production (2 persons)
Social Media Production
PA System and Stereo Equipment
Catering for rehearsal
Water for rehearsal
Founded 2007, Sydney
Over 2 million Sydney-siders, 2000 businesses
To unite people and show our desire to protect the planet
Empower people to take action beyond the hour
Sustainable future and globalization
World wildlife fund
Earth Hour team:
Lucinda, Johnny, Albin
Employ Graphic Design Team
Create Social Media Pages
Hire and book assistants
Badges and Shirts, designed & ordered
Begin sourcing of volunteers
Volunteers are emailed video of choreography
IWIYW videos and social media blog reveal
PA, Audio and Video production booked
Catering food and water finalised and ordered
Council permit applied
Begin sourcing of volunteers
Monitoring of website
Monitoring social media pages
Updates for volunteers and aid in dance practices
Emphasis of IWIYW and moderate social blogs
Confirm Food and water for rehearsal
Conform with assistants for rehearsal
Allocate and email volunteers directions for event
Conduct Flash Mob event in Brisbane
Market Earth Hour Leading up to date
Advise citizens and patrons to get involved
Advise alternative methods of travel to work
Monitor online and spread ideas for the Hour
Participation & Effort
Time Frame & Schedule
Four months timeline
Positive impact on the environment
SCOPE & OBJECTIVE
WORK BREAKDOWN STRUCTURE
1. FLASH MOB EVENT
1.3 STAFF VOLUNTEERS