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Final ppt pr

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fareen shaikh

on 25 January 2014

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Transcript of Final ppt pr

Attithi Devo Bhava
Tourism in India
India the third rank among countries with the fastest growing tourism industries over the next decade. India has a large medical tourism sector which is expected to grow at an estimated rate of 30% annually to reach about 95 billion by 2015.

The phrase "Incredible India" was adopted as a slogan by the ministry. Before 2002, the Indian government regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism.

Indian actor Aamir Khan was commissioned to endorse the campaign which was titled 'Atithi devo Bhava', Sanskrit for 'Guests are like God'.

Wild life

Present Situation of Tourism
Today tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and providing 8.78% of the total employment.

According to World Travel and Tourism Council, India will be a tourism hotspot from 2009-2018, having the highest 10-year growth potential

As per the Travel and Tourism Competitiveness Report 2009 by the World Economic Forum, India is ranked 11th in the Asia Pacific region and 62nd overall

India also bagged 37th rank for its air transport network. The India travel and tourism industry ranked 5th in the long-term (10-year) growth and is expected to be the second largest employer in the world by 2019

Atithi Devo Bhavah is a Sanskrit verse which simply means – consider the guest as god

Atithi devo bhav regards a procedure of the Host-Guest relationship. Recently it has also become the tag line of India's Ministry of Tourism's campaign to improve the treatment of tourists in India

The mantras are from the Taittiriya Upanishad, Shikshavalli I.20 that says: matru devo bhava, pitrudevo bhava, acharyadevo bhava, atithidevo bhava. It literally means "be one for whom the Mother is God, be one for whom the Father is God, be one for whom the Teacher is God, be one for whom the guest is God." matrudevah, pitrudevah, acharyadevah, atithidevah are one word each, and each one is a Bahuvrihi samasta-pada.

Types of Tourism
Generating Income and Employment.
Economic benefits.
tourism provides the in centives &help pay for conservation.
Source of Foreign.

Undesirable Social and Cultural Change
Increase Tension & hostility.
Adverse Effects on Environment and Ecology
Creating a Sense of Antipathy

Problems faced by tourist
Problems faced by tourist
Proper place to stay
Language problem

Government contribution
Tourism of

Attithi Devo Bhava
Public relation
Pr firm
Benefits of pr
Our activities

Exchange Earnings .
Preservation of National Heritage and Environment
Developing Infrastructure
'Atithi Devo Bhava’ is a social awareness campaign that aimed at providing the inbound tourist a greater sense of being welcomed to the country. The campaign targets the general public, while focusing mainly on the stakeholders of the tourism industry. The campaign provides training and orientation to taxi driver, guides, immigration officers, police and other personnel who interact directly with the tourist.

Facilities provided to tourism
Proper hotels facility
Proper police facility
Proper travel facility

Indian’s rank
India ranks 38th country in world
Chennai,mumbai,delhi,agra have been the most visited cities in india
Chennai is ranked 41 by the number of tourist
Delhi ranked 50
Mumbai at 57
Agra at 65
Calcutta at 99

The tourists had some complaints when they used to visit the country like overcharging from the vendors, misbehavior and unfriendly attitude. Responding to the need of the tourists, Ministry of Tourism came up with the Social Awareness Campaign  for attitudinal and behavioural change towards the tourists and so adopted the part of the verse.
Aim of the government in this nation wide “Atithi Devo Bhavah” campaign is to sensitize key stakeholders in the tourism industry through a process of training & orientation
The Union Ministry of Tourism has chosen actor - Aamir Khan as brand ambassador for the campaign of 'Atithi Devo Bhavah'  who endorses  it at various platforms across the mass media.

Contribution of film star
Brand ambassdor of attithi devo bhava campain

Film stars who contribute in public relation activities are as follows:

Aamir khan
Salman khan
Amitabh bachan
Dia mirrza

Aim & Objectives
Atithi devo bhavah is a 7 point program of hospitality and trainig :-
samvedan sheelta or sesitisation
prashikshan or training and induction-
prerna or motivation
pramani karan or certification
pratipushti or feedback-
samanya bodh or general awareness
swamitwa or ownership
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