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Naked Juice Presentation

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by

Perla X. Montes Aguilar

on 21 November 2014

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Transcript of Naked Juice Presentation

Project Objectives
Mission Statement
“Making the whole planet feel better,
one bottle at a time.”
Contribution to Sustainability and Good Health
Background
What is Naked Juice?
20+ Fruit Smoothies
"Naked" = no artificial flavors, preservatives, and added sugar
Founded in 1983 in Santa Monica, California
Acquired by PepsiCo in 2007
Increase its market share and sales

Raise brand awareness
Industry Analysis

Trends:
Healthy, Eco-friendly

Growth through 2019
Increase revenue 2.9% annually
GDP 2.5% increase per year


Pricing :
Elastic

Naked SWOT Analysis
Naked Juice

Sustainability
Rainforest Alliance
reNEWabottle
Square bottle
LEED award

Good Health
100% Real Juice
Boosts
Competitor's Strengths
Target Market (18 - 38)
Marketing Strategies
Hashtag


#NakedInPublic

Social Media

Facebook

Twitter

Instagram

Promotional Strategies Cont.
Sweepstakes

Tours

Discounts
Marketing Mix

Price

Added Value
Coupon discount

Distribution
Convenience stores
Supermarkets
Supercenters

Estimated Cost of Campaign
Promotional Strategies Cont.
Time Line
Hanel Rongeal
Kristen Sernau
Crystal Ziemer
Austin Okamuro
Perla X. Montes Aguilar
Jose Gutierrez


Good use of social media
Development of other product lines
Haiti Hope project partnership
Coca-Cola subsidiary
Easy-to-navigate website
Print ad
Parents magazine

Streaming Internet Ads

YouTube
Hulu
Pandora
Naked App
Marketing Strategies Cont.
College Students

18 years old to graduate students
Quick and deliciously satisfying
Young Professionals

Purchasing power
Popular and luxury items
Parents

Always on the go
Healthy for their children
Health Conscious Individual
Conscious about GMOs
Willing to spend more for healthier options
Full transcript