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Sylvain Lys

on 6 April 2011

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Transcript of Optimisation

Processus d'optimisation des interfaces des sites marchands Benchmarking Inspections ergonomiques et e-merchandising Tests utilisateurs Web analytics A/B testing Tests multivariés Taux de transformation
Taux de transfo segmentés
Taux de rebond
... Techniques Indicateurs / définition des KPI Outils Eye-tracking Google Analytics Omniture Tri de cartes Eléments de restitution d'études ergonomiques Zoning
Parcours clients
Extraits vidéos mise en contexte importance de la visualisation des informations Personas
Full transcript