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Savvi Brand Strategy
Transcript of Savvi Brand Strategy
IFA, manufacturers, vendors, suppliers of retailers
consultants, photographers, videographers, venues
designers, suppliers and retailers.
formalwear experts & specialists
fashion & style experts
students of the industry
confident yet humble
The Savvi Formalwear DNA
high schools, clubs, PTA
churches, Hispanic communities, events and media outlets
Charity and non-profit fundraising organizations, cruise ships, special events
in touch with femininity
We do everything possible to assure your groom's side of your wedding party is picture perfect. From fashion to fit, coast-to-coast, we are your unsung heroes standing silently by your side. We help make weddings last a lifetime.
Year after year, we write the book on getting you fitted for prom. Simply put- this is what we do and we do it the best in the business, guaranteed!
Always there, working hard behind the scenes to assure you and your princess memories of a lifetime. Understanding the importance of your big day 365 days a year, year after year.
We are here for you- helping make you look and feel your best 365 days a year, day and night year after year. For fun, for work, for giving, we are here for you.
referenced by wedding report 2013
referenced by Savvi member survey
Specialty Formalwear Stores
JoS. A. Banks
Specialty Men’s Stores
what we own
- We are on premise, local within community, not a centralized factory.
- We match every dress manufacturer.
- We set the market and lead the industry with the latest brands and styles.
- We have dressed more weddings, proms, quinceaneras and special events over a longer period of time than anyone else. We understand how important these special life moments mean to you, your families, your friends and your memories. The fit must be right the first time. There is no second chance.
The building blocks towards an own-able point of difference in the marketplace
Tuxedo Rental Store
Men's Special Events
Stiff & Expected
Hip & Unexpected
Brand Name Fitted Eveningwear
Step outside of tuxedos and step into the world of men’s special event fashion solutions. Consumers want more than tuxedos for their events. We have an opportunity to lead them through a unique special event process from bookings to dropping off.
Fitted Special Occasion Wear
We Make Men Look and Feel Their Best
The Best Man
staying within the lines
understanding the consumer experience
the end game
Blending everything Savvi offers its consumers and packaging it all into a tightly focused brand strategy that speaks with authority on fashion, fit, color and service with a fresh attitude of industry leadership.
Stepping outside our business and jumping into the mindset of our consumers with an emotional connection. We’re not in the tux and suit rental business - we are in the wedding, prom, quinceanera and special events business. Adding it all up, we are in the happiness business. Everyone who walks through our doors is coming to us because of a special occasion which marks a milestone in their life. We understand this, we embrace this with our experience and make sure our consumers feel it, too.
Life Celebration Specialists
Picture Perfect Fashion Fit
Where Fashion, Fit, and Color Come Alive
Where Fashion, Fit, and Color Live 24/7 365
Tying the Knot with Fashion, Fit and Color
Men's fitted eveningwear and special occasion wear
The Brand Strategy must meet two objectives to best position and serve our consumers with absolute clarity.
We know our business and we know our consumers.
personality / experience
Find the ownable position within the marketplace that merges both the must haves of fit, fashion, color, etc. with the good feelings of joy and happiness that embraces, enhances and expands the consumer's life celebration.
We Specialize in Happiness
Specializing in Happiness
Specializing in You
Dressing Up Life's Magic Moments
Dressing All Your Magic Moments
What we deliver
Unmatched personal service
A fabric of your community
The best look of your life
Feelings of confidence
You at your best
You make the magic moment- we make the magic moment look great
The Brand Strategy must be threaded down from the boardroom through committees, into plants, retails stores, websites, social, to our sales consultants, to our consumers and follow up.
The Brand Strategy is the authentic essence of Savvi which needs to be threaded into every aspect of the brand in order to become realized, believed and trusted:
Our hiring process
Our buying decisions
Our communications, website, advertising
Our store merchandising
Our satisfaction rating
With our Brand Strategy in hand we now move to deliver the following:
Linking Savvi branded and non-branded stores together
Consistent voice from the board to committees to members to retail staff
Communicating to the consumer
Communicating in store
Communicating to the communities (brand cube)
Core Purpose /DNA
Who is talking to whom, when and where?
What are the human
personality traits that describe
your company or Brand?
What are the attributes of your
product or service that are
relevant to your customers?
What is the central thing you do every day?
"whatever it takes"
tried and true tuxedo retailers
IFA, manufacturers, vendors, suppliers of the formalwear retailers and industry at large
online and offline media outlets, bridal retailers, designers and suppliers, consultants, photographers, videographers, venues
designers, suppliers, retailers
The Savvi Formula DNA
Always there, working hard behind the scenes to assure memories of a lifetime for you and your princess. Understanding the importance of your big day 365 days a year, year after year.